---
title: "HubSpot CRM Pricing, Features & Alternatives (2026)"
description: "HubSpot CRM review: Sales & Marketing tool — Free tier, plans, pros & cons, and the best HubSpot CRM alternatives compared for startups in 2026."
source: https://appstackbuilder.com/tools/hubspot
retrieved: 2026-08-30
---

![HubSpot CRM logo](https://appstackbuilder.com/hubspot.svg)

[Sales & Marketing](https://appstackbuilder.com/categories/sales%5Fmarketing)Free tier

# HubSpot CRM: Pricing, Features & Alternatives

HubSpot CRM is the industry-leading platform for managing the full customer lifecycle. The free tier is genuinely powerful — unlimited users, contact management, email marketing, live chat, and deal pipelines. Paid tiers unlock automation, A/B testing, advanced reporting, and deeper integrations. Ideal for startups and SaaS products that need to grow from 0 to enterprise without switching tools.

Category

Sales & Marketing

Pricing

Free tier available

Free tier

Yes

Best for

Sales & Marketing — crm, marketing

[Visit HubSpot CRM official site](https://www.hubspot.com/)

## HubSpot CRM Pricing Plans (2026)

| Plan         | Price                                | Highlights                                                             |
| ------------ | ------------------------------------ | ---------------------------------------------------------------------- |
| FreePopular  | $0 / month                           | Unlimited users · 1M contacts · Contact & deal management              |
| Starter      | $15 / seat / month (billed annually) | Everything in Free · Remove HubSpot branding · Simple automation       |
| Professional | From $890 / month (billed annually)  | Everything in Starter · Marketing automation & workflows · A/B testing |

Pricing summary: Free · paid from $15/mo. Always confirm current pricing on the official site.

## Key HubSpot CRM Features

* ✓Unlimited users
* ✓1M contacts
* ✓Contact & deal management
* ✓Email marketing (2,000 sends/month)
* ✓Live chat & chatbots
* ✓Forms & landing pages
* ✓Meeting scheduler
* ✓Basic reporting dashboard

### ✓ Pros

* +Best-in-class free CRM
* +Covers entire customer lifecycle
* +Huge integration ecosystem
* +Scales from solo founder to enterprise

### ✗ Cons

* −Professional tier is expensive
* −Can feel bloated for simple use cases
* −Features locked behind higher tiers

## Best HubSpot CRM Alternatives

[Compare all ](https://appstackbuilder.com/tool-alternatives/hubspot)

[![Mailchimp logo](https://appstackbuilder.com/mailchimp.svg)MailchimpFree · paid from $13/mo](https://appstackbuilder.com/tools/mailchimp)[![Brevo logo](https://appstackbuilder.com/brevo.svg)BrevoFree · paid from $9/mo](https://appstackbuilder.com/tools/brevo)[![Apollo.io logo](https://appstackbuilder.com/apollo.svg)Apollo.ioFree · paid from $49/mo](https://appstackbuilder.com/tools/apollo)[![Launch10 logo](https://appstackbuilder.com/launch10.png)Launch10From $59/mo](https://appstackbuilder.com/tools/launch10)[![Lemlist logo](https://appstackbuilder.com/lemlist.svg)LemlistFrom $63/mo](https://appstackbuilder.com/tools/lemlist)[![ActiveCampaign logo](https://appstackbuilder.com/logos/activecampaign.webp)ActiveCampaignFrom $15/mo](https://appstackbuilder.com/tools/activecampaign)

## HubSpot CRM Compared

[HubSpot CRM vs Mailchimp](https://appstackbuilder.com/compare/hubspot-vs-mailchimp)[HubSpot CRM vs Brevo](https://appstackbuilder.com/compare/brevo-vs-hubspot)[HubSpot CRM vs Launch10](https://appstackbuilder.com/compare/hubspot-vs-launch10)[HubSpot CRM vs Apollo.io](https://appstackbuilder.com/compare/apollo-vs-hubspot)[HubSpot CRM vs Lemlist](https://appstackbuilder.com/compare/hubspot-vs-lemlist)[HubSpot CRM vs ActiveCampaign](https://appstackbuilder.com/compare/activecampaign-vs-hubspot)

## HubSpot CRM FAQ

What is HubSpot CRM used for?⌄

HubSpot CRM is a sales & marketing tool. All-in-one CRM platform covering marketing, sales, and customer service with a generous free tier.

Is HubSpot CRM free?⌄

Yes — HubSpot CRM has a free tier you can start with, and paid plans for more usage and features.

How much does HubSpot CRM cost?⌄

HubSpot CRM offers a free tier, with paid plans starting at $15/month.

What are the best HubSpot CRM alternatives?⌄

Popular HubSpot CRM alternatives include Mailchimp, Brevo, Apollo.io, Launch10, Lemlist. Compare pricing and features on our HubSpot CRM alternatives page.

## Not sure if HubSpot CRM fits your stack?

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