---
title: "Hotjar Pricing, Features & Alternatives (2026)"
description: "Hotjar review: Session Replay & Heatmaps tool — Free tier, plans, pros & cons, and the best Hotjar alternatives compared for startups in 2026."
source: https://appstackbuilder.com/tools/hotjar
retrieved: 2026-10-07
---

![Hotjar logo](https://www.google.com/s2/favicons?domain=hotjar.com&sz=128)

[Session Replay & Heatmaps](https://appstackbuilder.com/categories/session-replay)Free tier

# Hotjar: Pricing, Features & Alternatives

Hotjar popularised heatmaps and session recordings for marketers and product teams who never open a SQL console. It merged into Contentsquare in 2025, and hotjar.com/pricing now redirects to Contentsquare's pricing. The plans changed with it. The Free plan measures 200,000 sessions a month, but replays only up to 10,000 of them and keeps data for one month; the old Hotjar free plan recorded 35 a day. Growth starts at $49/month ($39 billed annually) for 7,000 sessions with 13 months of data, and climbs through fifteen steps to $739 at 200,000 sessions. Pro and Enterprise are quoted by sales.

Category

Session Replay & Heatmaps

Pricing

Free tier available

Free tier

Yes

Best for

Session Replay & Heatmaps — heatmaps, ux

[Visit Hotjar official site](https://www.hotjar.com/)

## Hotjar Pricing Plans (2026)

| Plan          | Price                                  | Highlights                                                                 |
| ------------- | -------------------------------------- | -------------------------------------------------------------------------- |
| Free          | $0                                     | 200,000 sessions / month measured · Up to 10,000 replays · 1 month of data |
| GrowthPopular | From $49 / month ($39 billed annually) | 7,000 sessions / month at entry tier · 13 months of data · 3 projects      |
| Pro           | Custom (from 1M sessions)              | Quoted by sales                                                            |

Pricing summary: Free · paid from $49/mo. Always confirm current pricing on the official site.

## Key Hotjar Features

* ✓7,000 sessions / month at entry tier
* ✓13 months of data
* ✓3 projects
* ✓Scales to $739 / month at 200k sessions

### ✓ Pros

* +Easiest heatmaps and replays for non-technical teams
* +Surveys and feedback widgets alongside behaviour data
* +Much larger free plan since the Contentsquare merger

### ✗ Cons

* −Pricing climbs steeply with session volume
* −Brand and plans in flux after the Contentsquare merger
* −Less useful for debugging than developer-focused replay tools

## Best Hotjar Alternatives

[Compare all ](https://appstackbuilder.com/tool-alternatives/hotjar)

[![Microsoft Clarity logo](https://www.google.com/s2/favicons?domain=clarity.microsoft.com&sz=128)Microsoft ClarityFree](https://appstackbuilder.com/tools/microsoft-clarity)[![Fullstory logo](https://www.google.com/s2/favicons?domain=fullstory.com&sz=128)FullstoryFree · paid plans by quote](https://appstackbuilder.com/tools/fullstory)[![Mouseflow logo](https://www.google.com/s2/favicons?domain=mouseflow.com&sz=128)MouseflowFree · paid from $25/mo](https://appstackbuilder.com/tools/mouseflow)

## Hotjar Compared

[Hotjar vs Microsoft Clarity](https://appstackbuilder.com/compare/hotjar-vs-microsoft-clarity)[Hotjar vs Fullstory](https://appstackbuilder.com/compare/fullstory-vs-hotjar)[Hotjar vs Mouseflow](https://appstackbuilder.com/compare/hotjar-vs-mouseflow)

## Hotjar FAQ

What is Hotjar used for?⌄

Hotjar is a session replay & heatmaps tool. The best-known heatmap and session recording tool, now sold as part of Contentsquare. Growth starts at $49/month for 7,000 sessions.

Is Hotjar free?⌄

Yes — Hotjar has a free tier you can start with, and paid plans for more usage and features.

How much does Hotjar cost?⌄

Hotjar offers a free tier, with paid plans starting at $49/month. Some plans are usage-based (pay-as-you-go).

What are the best Hotjar alternatives?⌄

Popular Hotjar alternatives include Microsoft Clarity, Fullstory, Mouseflow. Compare pricing and features on our Hotjar alternatives page.

## Not sure if Hotjar fits your stack?

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