---
title: "Fullstory Pricing, Features & Alternatives (2026)"
description: "Fullstory review: Session Replay & Heatmaps tool — Free tier, plans, pros & cons, and the best Fullstory alternatives compared for startups in 2026."
source: https://appstackbuilder.com/tools/fullstory
retrieved: 2026-10-07
---

![Fullstory logo](https://www.google.com/s2/favicons?domain=fullstory.com&sz=128)

[Session Replay & Heatmaps](https://appstackbuilder.com/categories/session-replay)Free tier

# Fullstory: Pricing, Features & Alternatives

Fullstory is at the top end of this category. It auto-captures every click, input and page change without manual tagging, so you can search and build funnels on questions you did not think to ask in advance, then jump into the exact replay. That depth is priced accordingly. Fullstory publishes no list prices. A free tier covers 30,000 sessions a month with one month of retention and up to 10 teammates. Buyer data puts entry Business contracts, at 50,000–100,000 sessions a month, in the $10,000–25,000 a year range.

Category

Session Replay & Heatmaps

Pricing

Free tier available

Free tier

Yes

Best for

Session Replay & Heatmaps — digital-experience, analytics

[Visit Fullstory official site](https://www.fullstory.com/)

## Fullstory Pricing Plans (2026)

| Plan            | Price                                                     | Highlights                                                                  |
| --------------- | --------------------------------------------------------- | --------------------------------------------------------------------------- |
| Free            | $0                                                        | 30,000 sessions / month · 1 month retention · Up to 10 teammates            |
| BusinessPopular | Quote-based (entry contracts reported \~$10k–$25k / year) | Auto-capture, search and funnels · Session-volume pricing · Annual contract |

Pricing summary: Free · paid plans by quote. Always confirm current pricing on the official site.

## Key Fullstory Features

* ✓Auto-capture, search and funnels
* ✓Session-volume pricing
* ✓Annual contract

### ✓ Pros

* +Retroactive analysis: everything is captured, so no tagging plan is needed
* +Strong search, funnels and frustration signals
* +Enterprise-grade privacy controls

### ✗ Cons

* −No public pricing; annual contracts only
* −Overkill for a marketing site that just wants heatmaps
* −Costs scale with sessions

## Best Fullstory Alternatives

[Compare all ](https://appstackbuilder.com/tool-alternatives/fullstory)

[![Microsoft Clarity logo](https://www.google.com/s2/favicons?domain=clarity.microsoft.com&sz=128)Microsoft ClarityFree](https://appstackbuilder.com/tools/microsoft-clarity)[![Hotjar logo](https://www.google.com/s2/favicons?domain=hotjar.com&sz=128)HotjarFree · paid from $49/mo](https://appstackbuilder.com/tools/hotjar)[![Mouseflow logo](https://www.google.com/s2/favicons?domain=mouseflow.com&sz=128)MouseflowFree · paid from $25/mo](https://appstackbuilder.com/tools/mouseflow)

## Fullstory Compared

[Fullstory vs Microsoft Clarity](https://appstackbuilder.com/compare/fullstory-vs-microsoft-clarity)[Fullstory vs Hotjar](https://appstackbuilder.com/compare/fullstory-vs-hotjar)[Fullstory vs Mouseflow](https://appstackbuilder.com/compare/fullstory-vs-mouseflow)

## Fullstory FAQ

What is Fullstory used for?⌄

Fullstory is a session replay & heatmaps tool. Enterprise digital experience analytics: pixel-accurate replay, auto-captured events and funnels. It is quote-based, with a free tier.

Is Fullstory free?⌄

Yes — Fullstory has a free tier you can start with, and paid plans for more usage and features.

How much does Fullstory cost?⌄

Fullstory is free to use, with usage-based pricing on some features.

What are the best Fullstory alternatives?⌄

Popular Fullstory alternatives include Microsoft Clarity, Hotjar, Mouseflow. Compare pricing and features on our Fullstory alternatives page.

## Not sure if Fullstory fits your stack?

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