---
title: "Dub Pricing, Features & Alternatives (2026)"
description: "Dub review: Link Shorteners & Branded Links tool — Free tier, plans, pros & cons, and the best Dub alternatives compared for startups in 2026."
source: https://appstackbuilder.com/tools/dub
retrieved: 2026-10-07
---

![Dub logo](https://www.google.com/s2/favicons?domain=dub.co&sz=128)

[Link Shorteners & Branded Links](https://appstackbuilder.com/categories/link-shortener)Free tier

# Dub: Pricing, Features & Alternatives

Dub is the modern, developer-friendly short-link platform: branded links on your own domain, QR codes, a full API, click analytics and conversion tracking that ties a link to signups and revenue. Its Partners feature runs affiliate programs on the same links. It is open source (AGPL) and self-hostable. Business is $90/month (10K links, 250K tracked events) and Advanced $300/month (50K links, 1M events), with 10% off annually. 2026 reviews also list a free plan (25 links/month) and Pro at $30/month.

Category

Link Shorteners & Branded Links

Pricing

Free tier available

Free tier

Yes

Best for

Link Shorteners & Branded Links — branded-links, open-source

[Visit Dub official site](https://dub.co)

## Dub Pricing Plans (2026)

| Plan       | Price        | Highlights                                                                     |
| ---------- | ------------ | ------------------------------------------------------------------------------ |
| Free       | $0           | 25 new links / month · 1,000 tracked events · 3 custom domains                 |
| ProPopular | $30 / month  | More links and events · Longer analytics retention                             |
| Business   | $90 / month  | 10K new links / month · 250K tracked events · Conversion tracking and partners |
| Advanced   | $300 / month | 50K new links / month · 1M tracked events                                      |

Pricing summary: Free · paid from $30/mo. Always confirm current pricing on the official site.

## Key Dub Features

* ✓More links and events
* ✓Longer analytics retention

### ✓ Pros

* +Open source and self-hostable
* +Conversion tracking ties links to revenue
* +Excellent API and developer experience

### ✗ Cons

* −Free plan is small
* −Affiliate features push you toward Business at $90
* −Younger than Bitly, with fewer enterprise integrations

## Best Dub Alternatives

[Compare all ](https://appstackbuilder.com/tool-alternatives/dub)

[![Short.io logo](https://www.google.com/s2/favicons?domain=short.io&sz=128)Short.ioFree · paid from $5/mo](https://appstackbuilder.com/tools/short-io)[![Bitly logo](https://www.google.com/s2/favicons?domain=bitly.com&sz=128)BitlyFree · paid from $10/mo](https://appstackbuilder.com/tools/bitly)[![Rebrandly logo](https://www.google.com/s2/favicons?domain=rebrandly.com&sz=128)RebrandlyFree · paid from $11/mo](https://appstackbuilder.com/tools/rebrandly)

## Dub Compared

[Dub vs Short.io](https://appstackbuilder.com/compare/dub-vs-short-io)[Dub vs Bitly](https://appstackbuilder.com/compare/bitly-vs-dub)[Dub vs Rebrandly](https://appstackbuilder.com/compare/dub-vs-rebrandly)

## Dub FAQ

What is Dub used for?⌄

Dub is a link shorteners & branded links tool. Open-source link management with branded short links, click and conversion analytics, and a built-in affiliate program.

Is Dub free?⌄

Yes — Dub has a free tier you can start with, and paid plans for more usage and features.

How much does Dub cost?⌄

Dub offers a free tier, with paid plans starting at $30/month.

What are the best Dub alternatives?⌄

Popular Dub alternatives include Short.io, Bitly, Rebrandly. Compare pricing and features on our Dub alternatives page.

## Not sure if Dub fits your stack?

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