---
title: "Clay Pricing, Features & Alternatives (2026)"
description: "Clay review: Sales & Marketing tool — From $149/mo, plans, pros & cons, and the best Clay alternatives compared for startups in 2026."
source: https://appstackbuilder.com/tools/clay
retrieved: 2026-08-24
---

![Clay logo](https://appstackbuilder.com/logos/clay.png)

[Sales & Marketing](https://appstackbuilder.com/categories/sales%5Fmarketing)

# Clay: Pricing, Features & Alternatives

Data enrichment and outbound research run as a spreadsheet.

Category

Sales & Marketing

Pricing

From $149/mo

Free tier

No

Best for

Sales & Marketing — sales, enrichment

[Visit Clay official site](https://clay.com)

## Clay Pricing Plans (2026)

| Plan           | Price        | Highlights                                                                      |
| -------------- | ------------ | ------------------------------------------------------------------------------- |
| StarterPopular | $149 / month | Contact and list management · Email campaign builder · Automation and sequences |
| Explorer       | $349 / month | Everything in Starter · Higher usage limits · Additional team seats             |

Pricing summary: From $149/mo. Always confirm current pricing on the official site.

## Key Clay Features

* ✓Contact and list management
* ✓Email campaign builder
* ✓Automation and sequences
* ✓Performance analytics

### ✓ Pros

* +Chains dozens of enrichment sources
* +Very powerful for GTM research
* +AI research agents

### ✗ Cons

* −Expensive credits
* −Genuinely hard to learn

## Best Clay Alternatives

[Compare all ](https://appstackbuilder.com/tool-alternatives/clay)

[![Apollo.io logo](https://appstackbuilder.com/apollo.svg)Apollo.ioFree · paid from $49/mo](https://appstackbuilder.com/tools/apollo)[![HubSpot CRM logo](https://appstackbuilder.com/hubspot.svg)HubSpot CRMFree · paid from $15/mo](https://appstackbuilder.com/tools/hubspot)[![Mailchimp logo](https://appstackbuilder.com/mailchimp.svg)MailchimpFree · paid from $13/mo](https://appstackbuilder.com/tools/mailchimp)[![Brevo logo](https://appstackbuilder.com/brevo.svg)BrevoFree · paid from $9/mo](https://appstackbuilder.com/tools/brevo)[![Launch10 logo](https://appstackbuilder.com/launch10.png)Launch10From $59/mo](https://appstackbuilder.com/tools/launch10)[![Lemlist logo](https://appstackbuilder.com/lemlist.svg)LemlistFrom $63/mo](https://appstackbuilder.com/tools/lemlist)

## Clay Compared

[Clay vs HubSpot CRM](https://appstackbuilder.com/compare/clay-vs-hubspot)[Clay vs Mailchimp](https://appstackbuilder.com/compare/clay-vs-mailchimp)[Clay vs Brevo](https://appstackbuilder.com/compare/brevo-vs-clay)[Clay vs Launch10](https://appstackbuilder.com/compare/clay-vs-launch10)[Clay vs Apollo.io](https://appstackbuilder.com/compare/apollo-vs-clay)[Clay vs Lemlist](https://appstackbuilder.com/compare/clay-vs-lemlist)

## Clay FAQ

What is Clay used for?⌄

Clay is a sales & marketing tool. Data enrichment and outbound research run as a spreadsheet.

Is Clay free?⌄

Clay does not offer a permanent free tier; paid plans start at $149/month.

How much does Clay cost?⌄

Clay plans start at $149/month.

What are the best Clay alternatives?⌄

Popular Clay alternatives include Apollo.io, HubSpot CRM, Mailchimp, Brevo, Launch10\. Compare pricing and features on our Clay alternatives page.

## Not sure if Clay fits your stack?

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