---
title: "Bitly Pricing, Features & Alternatives (2026)"
description: "Bitly review: Link Shorteners & Branded Links tool — Free tier, plans, pros & cons, and the best Bitly alternatives compared for startups in 2026."
source: https://appstackbuilder.com/tools/bitly
retrieved: 2026-10-07
---

![Bitly logo](https://www.google.com/s2/favicons?domain=bitly.com&sz=128)

[Link Shorteners & Branded Links](https://appstackbuilder.com/categories/link-shortener)Free tier

# Bitly: Pricing, Features & Alternatives

Bitly is the incumbent: most people recognise bit.ly links, and it adds branded domains, QR codes, landing pages and click analytics. Free allows 5 links a month. Core is $10/month billed annually only (100 links). Growth is $35/month or $29 annually (500 links), and Premium $300/month or $199 annually (3,000 links). Enterprise is custom. Prices rise sharply with link volume.

Category

Link Shorteners & Branded Links

Pricing

Free tier available

Free tier

Yes

Best for

Link Shorteners & Branded Links — qr-codes, branded-links

[Visit Bitly official site](https://bitly.com)

## Bitly Pricing Plans (2026)

| Plan          | Price                      | Highlights                                             |
| ------------- | -------------------------- | ------------------------------------------------------ |
| Free          | $0                         | 5 links / month · 2 QR codes                           |
| Core          | $10 / month (annual only)  | 100 links / month · Branded links                      |
| GrowthPopular | $35 / month ($29 annual)   | 500 links / month · Custom domain · Advanced analytics |
| Premium       | $300 / month ($199 annual) | 3,000 links / month · Campaign tools                   |

Pricing summary: Free · paid from $10/mo. Always confirm current pricing on the official site.

## Key Bitly Features

* ✓500 links / month
* ✓Custom domain
* ✓Advanced analytics

### ✓ Pros

* +The most recognised short-link brand
* +QR codes and landing pages included
* +Mature enterprise features and integrations

### ✗ Cons

* −Free plan allows only 5 links a month
* −Expensive at higher link volumes
* −Core plan is annual only

## Best Bitly Alternatives

[Compare all ](https://appstackbuilder.com/tool-alternatives/bitly)

[![Dub logo](https://www.google.com/s2/favicons?domain=dub.co&sz=128)DubFree · paid from $30/mo](https://appstackbuilder.com/tools/dub)[![Short.io logo](https://www.google.com/s2/favicons?domain=short.io&sz=128)Short.ioFree · paid from $5/mo](https://appstackbuilder.com/tools/short-io)[![Rebrandly logo](https://www.google.com/s2/favicons?domain=rebrandly.com&sz=128)RebrandlyFree · paid from $11/mo](https://appstackbuilder.com/tools/rebrandly)

## Bitly Compared

[Bitly vs Dub](https://appstackbuilder.com/compare/bitly-vs-dub)[Bitly vs Short.io](https://appstackbuilder.com/compare/bitly-vs-short-io)[Bitly vs Rebrandly](https://appstackbuilder.com/compare/bitly-vs-rebrandly)

## Bitly FAQ

What is Bitly used for?⌄

Bitly is a link shorteners & branded links tool. The best-known link shortener, with branded links, QR codes and a link-in-bio page. Free for 5 links a month.

Is Bitly free?⌄

Yes — Bitly has a free tier you can start with, and paid plans for more usage and features.

How much does Bitly cost?⌄

Bitly offers a free tier, with paid plans starting at $10/month.

What are the best Bitly alternatives?⌄

Popular Bitly alternatives include Dub, Short.io, Rebrandly. Compare pricing and features on our Bitly alternatives page.

## Not sure if Bitly fits your stack?

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