---
title: "Moz Pro vs Serpstat: Which is Better in 2026? | App Stack Builder"
description: "Moz Pro vs Serpstat compared for 2026 — pricing, free tiers, features, pros & cons. See which seo tools tool is the better fit for your startup."
source: https://appstackbuilder.com/compare/moz-pro-vs-serpstat
retrieved: 2026-08-24
---

SEO Tools

# Moz Pro vs Serpstat: Which is Better in 2026?

Choosing between [Moz Pro](https://appstackbuilder.com/tools/moz-pro) and [Serpstat](https://appstackbuilder.com/tools/serpstat)? Both are popular seo tools tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack.

Quick verdict

Both are solid seo tools options. Serpstat is cheaper to start, but the right choice depends on the specific features and integrations you need.

## Moz Pro vs Serpstat — Side by Side

|                | Moz Pro                                     | Serpstat                |
| -------------- | ------------------------------------------- | ----------------------- |
| Category       | SEO Tools                                   | SEO Tools               |
| Pricing        | From $99/mo                                 | From $59/mo             |
| Starting price | From $99/mo                                 | From $59/mo             |
| Free tier      | —                                           | —                       |
| Rating         | 4.1                                         | 3.9                     |
| Best for       | SEO Tools — domain-authority, rank-tracking | SEO Tools — budget, api |

## Pros & Cons

![Moz Pro](https://appstackbuilder.com/logos/moz-pro.png)

[Moz Pro](https://appstackbuilder.com/tools/moz-pro)

* ✓Domain Authority is a widely quoted benchmark
* ✓Clean, approachable interface
* ✓Good local SEO tooling
* ✗Smaller link index than Ahrefs
* ✗Slower data refresh

![Serpstat](https://appstackbuilder.com/logos/serpstat.png)

[Serpstat](https://appstackbuilder.com/tools/serpstat)

* ✓Good value per credit
* ✓Covers SEO, PPC and content
* ✓API on lower tiers
* ✗Data thinner outside major markets
* ✗UI feels dated

## Key Features Compared

### Moz Pro

* ✓Keyword research
* ✓Backlink analysis
* ✓Rank tracking
* ✓Site audit
* ✓Competitor research

### Serpstat

* ✓Keyword research
* ✓Backlink analysis
* ✓Rank tracking
* ✓Site audit
* ✓Competitor research

### Choose Moz Pro if…

* ✓Domain Authority is a widely quoted benchmark
* ✓Clean, approachable interface
* ✓Good local SEO tooling
[Moz Pro review & pricing ](https://appstackbuilder.com/tools/moz-pro)

### Choose Serpstat if…

* ✓Budget is tight — paid plans start lower ($59/mo vs $99/mo).
* ✓Good value per credit
* ✓Covers SEO, PPC and content
* ✓API on lower tiers
[Serpstat review & pricing ](https://appstackbuilder.com/tools/serpstat)

## Frequently Asked Questions

Is Moz Pro better than Serpstat?⌄

Both are solid seo tools options. Serpstat is cheaper to start, but the right choice depends on the specific features and integrations you need.

What is the difference between Moz Pro and Serpstat?⌄

Moz Pro — SEO toolset built around Domain Authority and keyword difficulty. Serpstat — Growth-hacking SEO platform with generous limits at low tiers. Both are seo tools tools; the comparison table above breaks down pricing, free tiers, and what each is best for.

Moz Pro vs Serpstat: which is cheaper?⌄

Moz Pro pricing: From $99/mo. Serpstat pricing: From $59/mo. Confirm current pricing on each tool's official site, as plans change.

Which is rated higher, Moz Pro or Serpstat?⌄

In our catalog, Moz Pro rates 4.1 out of 5 and Serpstat rates 3.9 out of 5, so Moz Pro has a slight edge on reviews.

See more options in our guide to the [best seo tools tools for startups](https://appstackbuilder.com/categories/seo).

## Still not sure which to pick?

Get a free, AI-powered tech stack — including the best seo tools pick for your budget and team — in 60 seconds.

[Build my stack free ](https://appstackbuilder.com/)