--- title: "Mixpanel vs Umami: Which is Better in 2026? | App Stack Builder" description: "Mixpanel vs Umami compared for 2026: pricing, free tiers, features, pros & cons. See which analytics tool is the better fit for your startup." source: https://appstackbuilder.com/compare/mixpanel-vs-umami retrieved: 2026-11-06 --- ![](https://appstackbuilder.com/mixpanel.svg) vs ![](https://appstackbuilder.com/logos/umami.svg) # Mixpanel vs Umami: Which is Better in 2026? Analytics Choosing between [Mixpanel](https://appstackbuilder.com/tools/mixpanel) and [Umami](https://appstackbuilder.com/tools/umami)? Both are popular analytics tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack. Mixpanel is for: Product and growth teams analysing user behaviour across web and mobile who want unlimited seats on every plan. Umami is for: Developers who want open-source, cookie-free analytics they can self-host on Postgres or buy hosted. Quick verdict There’s no single winner; pick on your constraint. Choose Mixpanel if you want funnels and retention for web and mobile with unlimited seats. Choose Umami if you want to self-host free, MIT-licensed analytics on Postgres. ## Mixpanel vs Umami: Side by Side | | Mixpanel | Umami | | ---------------- | ------------------------------------------------------- | ---------------------------------------------- | | Category | Analytics | Analytics | | What it is | Product analytics platform | Open-source web analytics | | What it measures | User events, funnels, retention, replays | Website traffic and events | | Self-hosting | No (hosted) | Yes (MIT, PostgreSQL) | | How you pay | Free tier, then by event volume | Free, or monthly plan plus per-event overage | | Free access | 1M events and 10K replays a month | 100,000 events a month (Hobby) | | Pricing | Free · paid from $140/mo | Free · paid from $20/mo | | Starting price | Free tier available | Free tier available | | Free tier | ✓ | ✓ | | Best for | Analytics: product analytics, unlimited seats, startups | Analytics: open source, self-hosted, free tier | ## Pros & Cons ![](https://appstackbuilder.com/mixpanel.svg) [Mixpanel](https://appstackbuilder.com/tools/mixpanel) * ✓Unlimited seats on every plan * ✓Free: 1M events and 10,000 session replays a month * ✓First year free for eligible startups * ✗Growth plans go up to 20M events; above that is Enterprise * ✗Hosted only; no self-hosting ![](https://appstackbuilder.com/logos/umami.svg) [Umami](https://appstackbuilder.com/tools/umami) * ✓MIT licensed and self-hostable * ✓Free tier covers 100k monthly events * ✓Usage overage instead of forced upgrades * ✗Self-hosting means running a database * ✗Fewer advanced reports ## Key Features Compared ### Mixpanel * ✓Free: up to 1M events and 10,000 session replays a month, unlimited seats * ✓Growth: first 1M events free, then from $140 a month for 1.5M events ($100 a month billed yearly) * ✓Growth goes up to 20M events and adds SAML SSO, multi-touch attribution and data warehouse connectors * ✓Free includes funnels, retention, experiments, feature flags (up to 10) and session replay * ✓Startup program: first year free for companies under 5 years old with up to $8M in funding * ✓Enterprise: custom pricing, HIPAA tools and anomaly detection ### Umami * ✓Hobby (free cloud): 100,000 events a month, 1 website, 6 months of data * ✓Pro $20 a month: 1M events, up to 20 websites, up to 10 team members, 2 years of data * ✓Pro overage: $0.00003 per extra event * ✓Business $200 a month: 10M events, unlimited websites and members, 5 years of data * ✓Open source under the MIT license; self-hosting needs PostgreSQL v12.14+ * ✓Cloud adds email reports and a streaming API that self-hosting lacks ### Choose Mixpanel if… * ✓You want funnels and retention for web and mobile with unlimited seats. * ✓You are an early-stage startup that qualifies for the free first year. * ✓You want session replay and experiments in the same tool as your event analytics. [Mixpanel review & pricing ](https://appstackbuilder.com/tools/mixpanel) ### Choose Umami if… * ✓Budget is tight: paid plans start lower ($20/mo vs $140/mo). * ✓You want to self-host free, MIT-licensed analytics on Postgres. * ✓You want a free hosted plan for one site. * ✓You want usage-based overage rather than jumping to a bigger plan. [Umami review & pricing ](https://appstackbuilder.com/tools/umami) ## Frequently Asked Questions Is Mixpanel better than Umami?⌄ There’s no single winner; pick on your constraint. Choose Mixpanel if you want funnels and retention for web and mobile with unlimited seats. Choose Umami if you want to self-host free, MIT-licensed analytics on Postgres. What is the difference between Mixpanel and Umami?⌄ What it is. Mixpanel: Product analytics platform. Umami: Open-source web analytics. What it measures. Mixpanel: User events, funnels, retention, replays. Umami: Website traffic and events. Self-hosting. Mixpanel: No (hosted). Umami: Yes (MIT, PostgreSQL). How you pay. Mixpanel: Free tier, then by event volume. Umami: Free, or monthly plan plus per-event overage. Free access. Mixpanel: 1M events and 10K replays a month. Umami: 100,000 events a month (Hobby). Mixpanel vs Umami: which is cheaper?⌄ Mixpanel pricing: Free · paid from $140/mo. Umami pricing: Free · paid from $20/mo. Confirm current pricing on each tool's official site, as plans change. When should I skip both Mixpanel and Umami?⌄ Skip Mixpanel if you want error tracking and surveys alongside analytics. PostHog includes them. Skip Umami if you want funnels and ecommerce revenue on an entry plan. Plausible Business includes both. Sources · tool facts checked November 2026 1. 1.[Mixpanel pricingmixpanel.com ](https://mixpanel.com/pricing/) 2. 2.[Umami pricingumami.is ](https://umami.is/pricing) 3. 3.[Umami on GitHubgithub.com ](https://github.com/umami-software/umami) See more options in our guide to the [best analytics tools for startups](https://appstackbuilder.com/categories/analytics). ## Still not sure which to pick? Get a free, AI-powered tech stack, including the best analytics pick for your budget and team, in 60 seconds. [Build my stack free ](https://appstackbuilder.com/build-stack)