---
title: "Matomo vs Umami: Which is Better in 2026? | App Stack Builder"
description: "Matomo vs Umami compared for 2026 — pricing, free tiers, features, pros & cons. See which analytics tool is the better fit for your startup."
source: https://appstackbuilder.com/compare/matomo-vs-umami
retrieved: 2026-08-24
---

Analytics

# Matomo vs Umami: Which is Better in 2026?

Choosing between [Matomo](https://appstackbuilder.com/tools/matomo) and [Umami](https://appstackbuilder.com/tools/umami)? Both are popular analytics tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack.

Quick verdict

Both are solid analytics options. Umami is cheaper to start, but the right choice depends on the specific features and integrations you need.

## Matomo vs Umami — Side by Side

|                | Matomo                           | Umami                                |
| -------------- | -------------------------------- | ------------------------------------ |
| Category       | Analytics                        | Analytics                            |
| Pricing        | Free · paid from $26/mo          | Free · paid from $20/mo              |
| Starting price | Free tier available              | Free tier available                  |
| Free tier      | ✓                                | ✓                                    |
| Rating         | 4.1                              | 4.1                                  |
| Best for       | Analytics — privacy, self-hosted | Analytics — open-source, self-hosted |

## Pros & Cons

![Matomo](https://appstackbuilder.com/logos/matomo.webp)

[Matomo](https://appstackbuilder.com/tools/matomo)

* ✓You own 100% of the data
* ✓Closest feature parity with GA
* ✓Self-hosting is free
* ✗Heavier than the minimal trackers
* ✗On-premise needs real maintenance

![Umami](https://appstackbuilder.com/logos/umami.svg)

[Umami](https://appstackbuilder.com/tools/umami)

* ✓MIT licensed and self-hostable
* ✓Free tier covers 100k monthly events
* ✓Clean modern interface
* ✗Self-hosting means running a database
* ✗Fewer advanced reports

## Key Features Compared

### Matomo

* ✓Pageview and visitor tracking
* ✓Traffic source breakdown
* ✓Custom events and goals
* ✓Dashboards and reports

### Umami

* ✓Pageview and visitor tracking
* ✓Traffic source breakdown
* ✓Custom events and goals
* ✓Dashboards and reports

### Choose Matomo if…

* ✓You want a free tier to validate before paying.
* ✓You own 100% of the data
* ✓Closest feature parity with GA
* ✓Self-hosting is free
[Matomo review & pricing ](https://appstackbuilder.com/tools/matomo)

### Choose Umami if…

* ✓You want a free tier to validate before paying.
* ✓Budget is tight — paid plans start lower ($20/mo vs $26/mo).
* ✓MIT licensed and self-hostable
* ✓Free tier covers 100k monthly events
[Umami review & pricing ](https://appstackbuilder.com/tools/umami)

## Frequently Asked Questions

Is Matomo better than Umami?⌄

Both are solid analytics options. Umami is cheaper to start, but the right choice depends on the specific features and integrations you need.

What is the difference between Matomo and Umami?⌄

Matomo — Google Analytics alternative with full data ownership. Umami — Open-source analytics you can self-host or buy hosted. Both are analytics tools; the comparison table above breaks down pricing, free tiers, and what each is best for.

Matomo vs Umami: which is cheaper?⌄

Matomo pricing: Free · paid from $26/mo. Umami pricing: Free · paid from $20/mo. Confirm current pricing on each tool's official site, as plans change.

Which is rated higher, Matomo or Umami?⌄

In our catalog, Matomo rates 4.1 out of 5 and Umami rates 4.1 out of 5 — they are evenly matched.

See more options in our guide to the [best analytics tools for startups](https://appstackbuilder.com/categories/analytics).

## Still not sure which to pick?

Get a free, AI-powered tech stack — including the best analytics pick for your budget and team — in 60 seconds.

[Build my stack free ](https://appstackbuilder.com/)