---
title: "Loomly vs Metricool: Which is Better in 2026? | App Stack Builder"
description: "Loomly vs Metricool compared for 2026 — pricing, free tiers, features, pros & cons. See which social media management tool is the better fit for your startup."
source: https://appstackbuilder.com/compare/loomly-vs-metricool
retrieved: 2026-08-24
---

Social Media Management

# Loomly vs Metricool: Which is Better in 2026?

Choosing between [Loomly](https://appstackbuilder.com/tools/loomly) and [Metricool](https://appstackbuilder.com/tools/metricool)? Both are popular social media management tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack.

Quick verdict

Both are solid social media management options. Metricool is cheaper to start, but the right choice depends on the specific features and integrations you need.

## Loomly vs Metricool — Side by Side

|                | Loomly                                       | Metricool                                   |
| -------------- | -------------------------------------------- | ------------------------------------------- |
| Category       | Social Media Management                      | Social Media Management                     |
| Pricing        | From $65/mo                                  | From $22/mo                                 |
| Starting price | From $65/mo                                  | From $22/mo                                 |
| Free tier      | —                                            | —                                           |
| Rating         | 4.0                                          | 4.0                                         |
| Best for       | Social Media Management — social, scheduling | Social Media Management — social, analytics |

## Pros & Cons

![Loomly](https://appstackbuilder.com/logos/loomly.svg)

[Loomly](https://appstackbuilder.com/tools/loomly)

* ✓Approval flow is the clearest of any tool here
* ✓Post ideas help teams that stall on content
* ✓Calendar view is excellent
* ✗Jump from Starter to Beyond is enormous
* ✗Analytics are thinner than Sprout or Agorapulse

![Metricool](https://appstackbuilder.com/logos/metricool.png)

[Metricool](https://appstackbuilder.com/tools/metricool)

* ✓Analytics better than peers at this price
* ✓Includes ad reporting
* ✓Competitor tracking
* ✗Occasional connection drops
* ✗Support is slow

## Key Features Compared

### Loomly

* ✓12 social accounts
* ✓3 users
* ✓Content calendar
* ✓Post ideas and optimisation tips
* ✓Approval workflows

### Metricool

* ✓Post scheduling
* ✓Multi-network publishing
* ✓Content calendar
* ✓Engagement analytics

### Choose Loomly if…

* ✓Approval flow is the clearest of any tool here
* ✓Post ideas help teams that stall on content
* ✓Calendar view is excellent
[Loomly review & pricing ](https://appstackbuilder.com/tools/loomly)

### Choose Metricool if…

* ✓Budget is tight — paid plans start lower ($22/mo vs $65/mo).
* ✓Analytics better than peers at this price
* ✓Includes ad reporting
* ✓Competitor tracking
[Metricool review & pricing ](https://appstackbuilder.com/tools/metricool)

## Frequently Asked Questions

Is Loomly better than Metricool?⌄

Both are solid social media management options. Metricool is cheaper to start, but the right choice depends on the specific features and integrations you need.

What is the difference between Loomly and Metricool?⌄

Loomly — Calendar-led social planning with post ideas and approval flows. Metricool — Scheduling plus analytics and competitor tracking in one tool. Both are social media management tools; the comparison table above breaks down pricing, free tiers, and what each is best for.

Loomly vs Metricool: which is cheaper?⌄

Loomly pricing: From $65/mo. Metricool pricing: From $22/mo. Confirm current pricing on each tool's official site, as plans change.

Which is rated higher, Loomly or Metricool?⌄

In our catalog, Loomly rates 4.0 out of 5 and Metricool rates 4.0 out of 5 — they are evenly matched.

See more options in our guide to the [best social media management tools for startups](https://appstackbuilder.com/categories/social%5Fmedia).

## Still not sure which to pick?

Get a free, AI-powered tech stack — including the best social media management pick for your budget and team — in 60 seconds.

[Build my stack free ](https://appstackbuilder.com/)