--- title: "Firebase Analytics vs Google Analytics: Which is Better in 2026? | App Stack Builder" description: "Firebase Analytics vs Google Analytics compared for 2026: pricing, free tiers, features, pros & cons. See which analytics tool is the better fit for your startup." source: https://appstackbuilder.com/compare/firebase-analytics-vs-google-analytics retrieved: 2026-11-06 --- ![](https://appstackbuilder.com/firebase.svg) vs ![](https://appstackbuilder.com/google-analytics.svg) # Firebase Analytics vs Google Analytics: Which is Better in 2026? Analytics Choosing between [Firebase Analytics](https://appstackbuilder.com/tools/firebase-analytics) and [Google Analytics](https://appstackbuilder.com/tools/google-analytics)? Both are popular analytics tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack. Firebase Analytics is for: Mobile app teams on Firebase who want free in-app analytics linked to the rest of the Firebase project. Google Analytics is for: Sites and apps of any size that want free traffic and conversion reporting tied into Google Ads and BigQuery. Quick verdict There’s no single winner; pick on your constraint. Choose Firebase Analytics if your app already uses Firebase. Choose Google Analytics if you want free analytics and are fine with Google processing the data. ## Firebase Analytics vs Google Analytics: Side by Side | | Firebase Analytics | Google Analytics | | ---------------- | -------------------------------------- | -------------------------------------------- | | Category | Analytics | Analytics | | What it is | App analytics in Firebase | Hosted web and app analytics | | What it measures | In-app events and engagement | Traffic, events and conversions | | Self-hosting | No (hosted by Google) | No (hosted by Google) | | How you pay | No cost on Spark and Blaze plans | Free; Analytics 360 is paid | | Free access | Full product | Full standard product | | Pricing | Free | Free | | Starting price | Free tier available | Free tier available | | Free tier | ✓ | ✓ | | Best for | Analytics: mobile apps, Firebase, free | Analytics: free, Google Ads, BigQuery export | ## Pros & Cons ![](https://appstackbuilder.com/firebase.svg) [Firebase Analytics](https://appstackbuilder.com/tools/firebase-analytics) * ✓No cost on Spark and Blaze plans * ✓Linked to other Firebase products in the project * ✓SDKs for iOS and Android * ✗Built for apps rather than website-only analytics * ✗Hosted by Google only; no self-hosting ![](https://appstackbuilder.com/google-analytics.svg) [Google Analytics](https://appstackbuilder.com/tools/google-analytics) * ✓Standard version is free * ✓Links to Google Ads and BigQuery * ✓Free BigQuery export up to 1M events a day * ✗Event data kept 14 months at most on standard * ✗Higher limits need Analytics 360 (price not listed) * ✗Hosted by Google only; no self-hosting ## Key Features Compared ### Firebase Analytics * ✓Analytics is a no-cost product on both the Spark (free) and Blaze (pay-as-you-go) plans * ✓Listed alongside other no-cost Firebase products such as A/B Testing and App Distribution * ✓No-cost usage quotas apply at the project level ### Google Analytics * ✓Standard Google Analytics is free * ✓Event data kept for 2 or 14 months on standard; up to 50 months on Analytics 360 * ✓30 key events (conversions) and 50 event-scoped custom dimensions per property * ✓BigQuery export: up to 1 million events a day, plus unlimited streaming export * ✓Analytics 360 raises the limits; its price is not listed ### Choose Firebase Analytics if… * ✓Your app already uses Firebase. * ✓You want free in-app event analytics for iOS and Android. * ✓You want analytics linked to other Firebase products in the same project. [Firebase Analytics review & pricing ](https://appstackbuilder.com/tools/firebase-analytics) ### Choose Google Analytics if… * ✓You want free analytics and are fine with Google processing the data. * ✓You run Google Ads and want conversions in the same account. * ✓You want raw event data in BigQuery without paying for an export. [Google Analytics review & pricing ](https://appstackbuilder.com/tools/google-analytics) ## Frequently Asked Questions Is Firebase Analytics better than Google Analytics?⌄ There’s no single winner; pick on your constraint. Choose Firebase Analytics if your app already uses Firebase. Choose Google Analytics if you want free analytics and are fine with Google processing the data. What is the difference between Firebase Analytics and Google Analytics?⌄ What it is. Firebase Analytics: App analytics in Firebase. Google Analytics: Hosted web and app analytics. What it measures. Firebase Analytics: In-app events and engagement. Google Analytics: Traffic, events and conversions. How you pay. Firebase Analytics: No cost on Spark and Blaze plans. Google Analytics: Free; Analytics 360 is paid. Free access. Firebase Analytics: Full product. Google Analytics: Full standard product. Firebase Analytics vs Google Analytics: which is cheaper?⌄ Firebase Analytics pricing: Free. Google Analytics pricing: Free. Confirm current pricing on each tool's official site, as plans change. When should I skip both Firebase Analytics and Google Analytics?⌄ Skip Firebase Analytics if you need attribution for paid install campaigns. AppsFlyer measures those. Skip Google Analytics if you want to avoid a cookie banner for analytics. Plausible and Fathom sell cookie-free analytics. Sources · tool facts checked November 2026 1. 1.[Firebase pricingfirebase.google.com ](https://firebase.google.com/pricing) 2. 2.[Analytics 360 vs standard limits (Google Analytics Help)support.google.com ](https://support.google.com/analytics/answer/11202874) See more options in our guide to the [best analytics tools for startups](https://appstackbuilder.com/categories/analytics). ## Still not sure which to pick? Get a free, AI-powered tech stack, including the best analytics pick for your budget and team, in 60 seconds. [Build my stack free ](https://appstackbuilder.com/build-stack)