---
title: "Fathom Analytics vs Umami: Which is Better in 2026? | App Stack Builder"
description: "Fathom Analytics vs Umami compared for 2026 — pricing, free tiers, features, pros & cons. See which analytics tool is the better fit for your startup."
source: https://appstackbuilder.com/compare/fathom-vs-umami
retrieved: 2026-08-24
---

Analytics

# Fathom Analytics vs Umami: Which is Better in 2026?

Choosing between [Fathom Analytics](https://appstackbuilder.com/tools/fathom) and [Umami](https://appstackbuilder.com/tools/umami)? Both are popular analytics tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack.

Quick verdict

Umami is the safer pick if budget matters — it has a free tier, while Fathom Analytics does not. Choose Fathom Analytics when its specific features justify the cost.

## Fathom Analytics vs Umami — Side by Side

|                | Fathom Analytics          | Umami                                |
| -------------- | ------------------------- | ------------------------------------ |
| Category       | Analytics                 | Analytics                            |
| Pricing        | From $14/mo               | Free · paid from $20/mo              |
| Starting price | From $14/mo               | Free tier available                  |
| Free tier      | —                         | ✓                                    |
| Rating         | 4.1                       | 4.1                                  |
| Best for       | Analytics — privacy, gdpr | Analytics — open-source, self-hosted |

## Pros & Cons

![Fathom Analytics](https://appstackbuilder.com/logos/fathom.svg)

[Fathom Analytics](https://appstackbuilder.com/tools/fathom)

* ✓No cookie banner required
* ✓Very fast script
* ✓Simple, readable dashboard
* ✗No funnels or session replay
* ✗Pageview-based pricing

![Umami](https://appstackbuilder.com/logos/umami.svg)

[Umami](https://appstackbuilder.com/tools/umami)

* ✓MIT licensed and self-hostable
* ✓Free tier covers 100k monthly events
* ✓Clean modern interface
* ✗Self-hosting means running a database
* ✗Fewer advanced reports

## Key Features Compared

### Fathom Analytics

* ✓Pageview and visitor tracking
* ✓Traffic source breakdown
* ✓Custom events and goals
* ✓Dashboards and reports

### Umami

* ✓Pageview and visitor tracking
* ✓Traffic source breakdown
* ✓Custom events and goals
* ✓Dashboards and reports

### Choose Fathom Analytics if…

* ✓Budget is tight — paid plans start lower ($14/mo vs $20/mo).
* ✓No cookie banner required
* ✓Very fast script
* ✓Simple, readable dashboard
[Fathom Analytics review & pricing ](https://appstackbuilder.com/tools/fathom)

### Choose Umami if…

* ✓You want to start free — Umami has a free tier and Fathom Analytics does not.
* ✓MIT licensed and self-hostable
* ✓Free tier covers 100k monthly events
* ✓Clean modern interface
[Umami review & pricing ](https://appstackbuilder.com/tools/umami)

## Frequently Asked Questions

Is Fathom Analytics better than Umami?⌄

Umami is the safer pick if budget matters — it has a free tier, while Fathom Analytics does not. Choose Fathom Analytics when its specific features justify the cost.

What is the difference between Fathom Analytics and Umami?⌄

Fathom Analytics — Privacy-first website analytics with no cookie banner needed. Umami — Open-source analytics you can self-host or buy hosted. Both are analytics tools; the comparison table above breaks down pricing, free tiers, and what each is best for.

Fathom Analytics vs Umami: which is cheaper?⌄

Fathom Analytics pricing: From $14/mo. Umami pricing: Free · paid from $20/mo. Confirm current pricing on each tool's official site, as plans change.

Which is rated higher, Fathom Analytics or Umami?⌄

In our catalog, Fathom Analytics rates 4.1 out of 5 and Umami rates 4.1 out of 5 — they are evenly matched.

See more options in our guide to the [best analytics tools for startups](https://appstackbuilder.com/categories/analytics).

## Still not sure which to pick?

Get a free, AI-powered tech stack — including the best analytics pick for your budget and team — in 60 seconds.

[Build my stack free ](https://appstackbuilder.com/)