--- title: "Fathom Analytics vs PostHog: Which is Better in 2026? | App Stack Builder" description: "Fathom Analytics vs PostHog compared for 2026: pricing, free tiers, features, pros & cons. See which analytics tool is the better fit for your startup." source: https://appstackbuilder.com/compare/fathom-vs-posthog retrieved: 2026-11-06 --- ![](https://appstackbuilder.com/logos/fathom.svg) vs ![](https://appstackbuilder.com/posthog.svg) # Fathom Analytics vs PostHog: Which is Better in 2026? Analytics Choosing between [Fathom Analytics](https://appstackbuilder.com/tools/fathom) and [PostHog](https://appstackbuilder.com/tools/posthog)? Both are popular analytics tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack. Fathom Analytics is for: Agencies and site owners running many websites who want cookie-free traffic stats on one plan. PostHog is for: Product teams who want analytics, session replay, feature flags, experiments and error tracking in one tool with a free monthly allowance. Quick verdict There’s no single winner; pick on your constraint. Choose Fathom Analytics if you run many sites and want them on one plan. Choose PostHog if you want product analytics, session replay and feature flags without stitching three tools together. ## Fathom Analytics vs PostHog: Side by Side | | Fathom Analytics | PostHog | | ---------------- | -------------------------------------------- | ----------------------------------------------------------- | | Category | Analytics | Analytics | | What it is | Privacy-friendly web analytics | Product analytics suite | | What it measures | Website traffic, events and revenue | Product events, replays, flags, errors | | Self-hosting | No (hosted) | Hobby deploy (about 100K events a month) | | How you pay | Monthly plan by pageviews | Free allowance, then per-product usage | | Free access | 7-day trial (card required) | 1M events and 5K recordings a month | | Pricing | From $15/mo | Free · then usage-based | | Starting price | From $15/mo | Free tier available | | Free tier | — | ✓ | | Best for | Analytics: cookie-free, many sites, agencies | Analytics: product analytics, session replay, feature flags | ## Pros & Cons ![](https://appstackbuilder.com/logos/fathom.svg) [Fathom Analytics](https://appstackbuilder.com/tools/fathom) * ✓No cookie banner required, per the vendor * ✓50 sites on the entry plan * ✓Pricing depends only on pageviews * ✗No funnels or session replay * ✗7-day trial requires a card * ✗No self-hosted version ![](https://appstackbuilder.com/posthog.svg) [PostHog](https://appstackbuilder.com/tools/posthog) * ✓Free monthly allowance: 1M events and 5,000 recordings * ✓Analytics, replay, flags and error tracking in one tool * ✓Billing limit per product * ✗Usage is billed separately for each product * ✗Self-hosted hobby deploy suits about 100,000 events a month * ✗Free plan keeps 1 year of data and 1 project ## Key Features Compared ### Fathom Analytics * ✓$15 a month for up to 100,000 pageviews, with at least 50 sites * ✓Tiers up to $470 a month for 25M pageviews; custom above that * ✓Event and revenue tracking, UTM campaigns, shared dashboards and an analytics API on every plan * ✓No cookie banners required, per the pricing page * ✓Extra sites: $10 a month per pack of 50; yearly billing gives 2 months free * ✓7-day trial; card required ### PostHog * ✓Free every month: 1M analytics events, 5,000 session recordings, 1M feature flag requests * ✓Also free monthly: 100,000 error-tracking exceptions and 1,500 survey responses * ✓Usage above the free allowance is billed per product, with a billing limit per product * ✓Paid plans keep events 7 years (1 year on free) and allow 6 projects (1 on free) * ✓Open source under MIT, except the ee directory; self-hosted hobby deployments suit about 100,000 events a month ### Choose Fathom Analytics if… * ✓You run many sites and want them on one plan. * ✓You want cookie-free traffic analytics with revenue and event tracking. * ✓You want pricing that depends only on pageviews. [Fathom Analytics review & pricing ](https://appstackbuilder.com/tools/fathom) ### Choose PostHog if… * ✓You want to start free. PostHog has a free tier and Fathom Analytics does not. * ✓You want product analytics, session replay and feature flags without stitching three tools together. * ✓You want a free tier that resets monthly, with or without a card on file. * ✓You want to cap spend per product with billing limits. [PostHog review & pricing ](https://appstackbuilder.com/tools/posthog) ## Frequently Asked Questions Is Fathom Analytics better than PostHog?⌄ There’s no single winner; pick on your constraint. Choose Fathom Analytics if you run many sites and want them on one plan. Choose PostHog if you want product analytics, session replay and feature flags without stitching three tools together. What is the difference between Fathom Analytics and PostHog?⌄ What it is. Fathom Analytics: Privacy-friendly web analytics. PostHog: Product analytics suite. What it measures. Fathom Analytics: Website traffic, events and revenue. PostHog: Product events, replays, flags, errors. Self-hosting. Fathom Analytics: No (hosted). PostHog: Hobby deploy (about 100K events a month). How you pay. Fathom Analytics: Monthly plan by pageviews. PostHog: Free allowance, then per-product usage. Free access. Fathom Analytics: 7-day trial (card required). PostHog: 1M events and 5K recordings a month. Fathom Analytics vs PostHog: which is cheaper?⌄ Fathom Analytics pricing: From $15/mo. PostHog pricing: Free · then usage-based. Confirm current pricing on each tool's official site, as plans change. When should I skip both Fathom Analytics and PostHog?⌄ Skip Fathom Analytics if you want to self-host. Plausible and Umami have self-hosted versions. Skip PostHog if you only need simple website traffic stats. Plausible and Fathom are simpler. Sources · tool facts checked November 2026 1. 1.[Fathom Analytics pricingusefathom.com ](https://usefathom.com/pricing) 2. 2.[PostHog pricingposthog.com ](https://posthog.com/pricing) 3. 3.[PostHog on GitHubgithub.com ](https://github.com/PostHog/posthog) See more options in our guide to the [best analytics tools for startups](https://appstackbuilder.com/categories/analytics). ## Still not sure which to pick? Get a free, AI-powered tech stack, including the best analytics pick for your budget and team, in 60 seconds. [Build my stack free ](https://appstackbuilder.com/build-stack)