---
title: "Brevo vs Mailchimp: Which is Better in 2026? | App Stack Builder"
description: "Brevo vs Mailchimp compared for 2026 — pricing, free tiers, features, pros & cons. See which sales & marketing tool is the better fit for your startup."
source: https://appstackbuilder.com/compare/brevo-vs-mailchimp
retrieved: 2026-08-30
---

Sales & Marketing

# Brevo vs Mailchimp: Which is Better in 2026?

Choosing between [Brevo](https://appstackbuilder.com/tools/brevo) and [Mailchimp](https://appstackbuilder.com/tools/mailchimp)? Both are popular sales & marketing tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack.

Quick verdict

Both are solid sales & marketing options. Brevo is cheaper to start, but the right choice depends on the specific features and integrations you need.

## Brevo vs Mailchimp — Side by Side

|                | Brevo                                                    | Mailchimp                                       |
| -------------- | -------------------------------------------------------- | ----------------------------------------------- |
| Category       | Sales & Marketing                                        | Sales & Marketing                               |
| Pricing        | Free · paid from $9/mo                                   | Free · paid from $13/mo                         |
| Starting price | Free tier available                                      | Free tier available                             |
| Free tier      | ✓                                                        | ✓                                               |
| Rating         | 4.3                                                      | 4.3                                             |
| Best for       | Sales & Marketing — email-marketing, transactional-email | Sales & Marketing — email-marketing, newsletter |

## Pros & Cons

![Brevo](https://appstackbuilder.com/brevo.svg)

[Brevo](https://appstackbuilder.com/tools/brevo)

* ✓Unlimited contacts even on free plan
* ✓Priced by emails sent — very cost-effective
* ✓Transactional + marketing email in one
* ✓SMS and WhatsApp built-in
* ✗300 emails/day cap on free tier
* ✗Advanced automation requires Business plan
* ✗Template selection smaller than Mailchimp

![Mailchimp](https://appstackbuilder.com/mailchimp.svg)

[Mailchimp](https://appstackbuilder.com/tools/mailchimp)

* ✓Most recognizable brand — easy integrations everywhere
* ✓Excellent drag-and-drop editor
* ✓Strong e-commerce integrations
* ✓Large template library
* ✗Free plan limited to 500 contacts (less than competitors)
* ✗Pricing scales steeply with list size
* ✗Automation only from Standard plan

## Key Features Compared

### Brevo

* ✓Unlimited contacts
* ✓300 emails/day
* ✓Email campaigns
* ✓Transactional email
* ✓SMS & WhatsApp campaigns
* ✓Basic email editor

### Mailchimp

* ✓500 contacts
* ✓1,000 email sends/month
* ✓1 audience
* ✓Basic email templates
* ✓Landing pages & forms
* ✓Marketing CRM

### Choose Brevo if…

* ✓You want a free tier to validate before paying.
* ✓Budget is tight — paid plans start lower ($9/mo vs $13/mo).
* ✓Unlimited contacts even on free plan
* ✓Priced by emails sent — very cost-effective
[Brevo review & pricing ](https://appstackbuilder.com/tools/brevo)

### Choose Mailchimp if…

* ✓You want a free tier to validate before paying.
* ✓Most recognizable brand — easy integrations everywhere
* ✓Excellent drag-and-drop editor
* ✓Strong e-commerce integrations
[Mailchimp review & pricing ](https://appstackbuilder.com/tools/mailchimp)

## Frequently Asked Questions

Is Brevo better than Mailchimp?⌄

Both are solid sales & marketing options. Brevo is cheaper to start, but the right choice depends on the specific features and integrations you need.

What is the difference between Brevo and Mailchimp?⌄

Brevo — Email & SMS marketing platform with transactional email, automation, and CRM — all at low cost. Mailchimp — The world's most popular email marketing platform with drag-and-drop campaigns, automations, and audience insights. Both are sales & marketing tools; the comparison table above breaks down pricing, free tiers, and what each is best for.

Brevo vs Mailchimp: which is cheaper?⌄

Brevo pricing: Free · paid from $9/mo. Mailchimp pricing: Free · paid from $13/mo. Confirm current pricing on each tool's official site, as plans change.

Which is rated higher, Brevo or Mailchimp?⌄

In our catalog, Brevo rates 4.3 out of 5 and Mailchimp rates 4.3 out of 5 — they are evenly matched.

See more options in our guide to the [best sales & marketing tools for startups](https://appstackbuilder.com/categories/sales%5Fmarketing).

## Still not sure which to pick?

Get a free, AI-powered tech stack — including the best sales & marketing pick for your budget and team — in 60 seconds.

[Build my stack free ](https://appstackbuilder.com/)