---
title: "Brevo vs HubSpot CRM: Which is Better in 2026? | App Stack Builder"
description: "Brevo vs HubSpot CRM compared for 2026 — pricing, free tiers, features, pros & cons. See which sales & marketing tool is the better fit for your startup."
source: https://appstackbuilder.com/compare/brevo-vs-hubspot
retrieved: 2026-08-30
---

Sales & Marketing

# Brevo vs HubSpot CRM: Which is Better in 2026?

Choosing between [Brevo](https://appstackbuilder.com/tools/brevo) and [HubSpot CRM](https://appstackbuilder.com/tools/hubspot)? Both are popular sales & marketing tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack.

Quick verdict

Both are solid sales & marketing options. Brevo is cheaper to start, but the right choice depends on the specific features and integrations you need. In our catalog, HubSpot CRM rates slightly higher (4.6 vs 4.3 out of 5).

## Brevo vs HubSpot CRM — Side by Side

|                | Brevo                                                    | HubSpot CRM                        |
| -------------- | -------------------------------------------------------- | ---------------------------------- |
| Category       | Sales & Marketing                                        | Sales & Marketing                  |
| Pricing        | Free · paid from $9/mo                                   | Free · paid from $15/mo            |
| Starting price | Free tier available                                      | Free tier available                |
| Free tier      | ✓                                                        | ✓                                  |
| Rating         | 4.3                                                      | 4.6                                |
| Best for       | Sales & Marketing — email-marketing, transactional-email | Sales & Marketing — crm, marketing |

## Pros & Cons

![Brevo](https://appstackbuilder.com/brevo.svg)

[Brevo](https://appstackbuilder.com/tools/brevo)

* ✓Unlimited contacts even on free plan
* ✓Priced by emails sent — very cost-effective
* ✓Transactional + marketing email in one
* ✓SMS and WhatsApp built-in
* ✗300 emails/day cap on free tier
* ✗Advanced automation requires Business plan
* ✗Template selection smaller than Mailchimp

![HubSpot CRM](https://appstackbuilder.com/hubspot.svg)

[HubSpot CRM](https://appstackbuilder.com/tools/hubspot)

* ✓Best-in-class free CRM
* ✓Covers entire customer lifecycle
* ✓Huge integration ecosystem
* ✓Scales from solo founder to enterprise
* ✗Professional tier is expensive
* ✗Can feel bloated for simple use cases
* ✗Features locked behind higher tiers

## Key Features Compared

### Brevo

* ✓Unlimited contacts
* ✓300 emails/day
* ✓Email campaigns
* ✓Transactional email
* ✓SMS & WhatsApp campaigns
* ✓Basic email editor

### HubSpot CRM

* ✓Unlimited users
* ✓1M contacts
* ✓Contact & deal management
* ✓Email marketing (2,000 sends/month)
* ✓Live chat & chatbots
* ✓Forms & landing pages

### Choose Brevo if…

* ✓You want a free tier to validate before paying.
* ✓Budget is tight — paid plans start lower ($9/mo vs $15/mo).
* ✓Unlimited contacts even on free plan
* ✓Priced by emails sent — very cost-effective
[Brevo review & pricing ](https://appstackbuilder.com/tools/brevo)

### Choose HubSpot CRM if…

* ✓You want a free tier to validate before paying.
* ✓Best-in-class free CRM
* ✓Covers entire customer lifecycle
* ✓Huge integration ecosystem
[HubSpot CRM review & pricing ](https://appstackbuilder.com/tools/hubspot)

## Frequently Asked Questions

Is Brevo better than HubSpot CRM?⌄

Both are solid sales & marketing options. Brevo is cheaper to start, but the right choice depends on the specific features and integrations you need. In our catalog, HubSpot CRM rates slightly higher (4.6 vs 4.3 out of 5).

What is the difference between Brevo and HubSpot CRM?⌄

Brevo — Email & SMS marketing platform with transactional email, automation, and CRM — all at low cost. HubSpot CRM — All-in-one CRM platform covering marketing, sales, and customer service with a generous free tier. Both are sales & marketing tools; the comparison table above breaks down pricing, free tiers, and what each is best for.

Brevo vs HubSpot CRM: which is cheaper?⌄

Brevo pricing: Free · paid from $9/mo. HubSpot CRM pricing: Free · paid from $15/mo. Confirm current pricing on each tool's official site, as plans change.

Which is rated higher, Brevo or HubSpot CRM?⌄

In our catalog, Brevo rates 4.3 out of 5 and HubSpot CRM rates 4.6 out of 5, so HubSpot CRM has a slight edge on reviews.

See more options in our guide to the [best sales & marketing tools for startups](https://appstackbuilder.com/categories/sales%5Fmarketing).

## Still not sure which to pick?

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