--- title: "AppsFlyer vs Umami: Which is Better in 2026? | App Stack Builder" description: "AppsFlyer vs Umami compared for 2026: pricing, free tiers, features, pros & cons. See which analytics tool is the better fit for your startup." source: https://appstackbuilder.com/compare/appsflyer-vs-umami retrieved: 2026-11-06 --- ![](https://appstackbuilder.com/appsflyer.svg) vs ![](https://appstackbuilder.com/logos/umami.svg) # AppsFlyer vs Umami: Which is Better in 2026? Analytics Choosing between [AppsFlyer](https://appstackbuilder.com/tools/appsflyer) and [Umami](https://appstackbuilder.com/tools/umami)? Both are popular analytics tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack. AppsFlyer is for: Mobile app marketers who need to attribute installs and in-app actions to paid campaigns. Umami is for: Developers who want open-source, cookie-free analytics they can self-host on Postgres or buy hosted. Quick verdict There’s no single winner; pick on your constraint. Choose AppsFlyer if you run paid campaigns for a mobile app and need to know which ones drive installs. Choose Umami if you want to self-host free, MIT-licensed analytics on Postgres. ## AppsFlyer vs Umami: Side by Side | | AppsFlyer | Umami | | ---------------- | --------------------------------------------------- | ---------------------------------------------- | | Category | Analytics | Analytics | | What it is | Mobile attribution platform | Open-source web analytics | | What it measures | Installs and conversions by campaign | Website traffic and events | | Self-hosting | No (hosted) | Yes (MIT, PostgreSQL) | | How you pay | Per conversion ($0.07 on Growth) | Free, or monthly plan plus per-event overage | | Free access | 12,000 conversions in the first year | 100,000 events a month (Hobby) | | Pricing | Free · then usage-based | Free · paid from $20/mo | | Starting price | Free tier available | Free tier available | | Free tier | ✓ | ✓ | | Best for | Analytics: mobile attribution, paid campaigns, ROAS | Analytics: open source, self-hosted, free tier | ## Pros & Cons ![](https://appstackbuilder.com/appsflyer.svg) [AppsFlyer](https://appstackbuilder.com/tools/appsflyer) * ✓Free Zero plan: 12,000 conversions in the first year * ✓Pay-as-you-go Growth at $0.07 per conversion * ✓Organic installs are not counted * ✗Zero plan excludes apps with paid activities * ✗Fraud protection is on Enterprise * ✗Measures attribution, not product funnels ![](https://appstackbuilder.com/logos/umami.svg) [Umami](https://appstackbuilder.com/tools/umami) * ✓MIT licensed and self-hostable * ✓Free tier covers 100k monthly events * ✓Usage overage instead of forced upgrades * ✗Self-hosting means running a database * ✗Fewer advanced reports ## Key Features Compared ### AppsFlyer * ✓Zero (free): 12,000 free conversions in the first year; not for apps with paid activities * ✓Growth: pay-as-you-go at $0.07 per conversion after the 12,000 free * ✓Growth adds basic mobile attribution for paid campaigns * ✓Enterprise: custom pricing with cross-channel attribution, ROAS optimization and fraud protection * ✓Organic installs and actions are not counted and are free ### Umami * ✓Hobby (free cloud): 100,000 events a month, 1 website, 6 months of data * ✓Pro $20 a month: 1M events, up to 20 websites, up to 10 team members, 2 years of data * ✓Pro overage: $0.00003 per extra event * ✓Business $200 a month: 10M events, unlimited websites and members, 5 years of data * ✓Open source under the MIT license; self-hosting needs PostgreSQL v12.14+ * ✓Cloud adds email reports and a streaming API that self-hosting lacks ### Choose AppsFlyer if… * ✓You run paid campaigns for a mobile app and need to know which ones drive installs. * ✓You want to start pay-as-you-go rather than sign an annual contract. * ✓You need mobile fraud detection on an enterprise plan. [AppsFlyer review & pricing ](https://appstackbuilder.com/tools/appsflyer) ### Choose Umami if… * ✓You want to self-host free, MIT-licensed analytics on Postgres. * ✓You want a free hosted plan for one site. * ✓You want usage-based overage rather than jumping to a bigger plan. [Umami review & pricing ](https://appstackbuilder.com/tools/umami) ## Frequently Asked Questions Is AppsFlyer better than Umami?⌄ There’s no single winner; pick on your constraint. Choose AppsFlyer if you run paid campaigns for a mobile app and need to know which ones drive installs. Choose Umami if you want to self-host free, MIT-licensed analytics on Postgres. What is the difference between AppsFlyer and Umami?⌄ What it is. AppsFlyer: Mobile attribution platform. Umami: Open-source web analytics. What it measures. AppsFlyer: Installs and conversions by campaign. Umami: Website traffic and events. Self-hosting. AppsFlyer: No (hosted). Umami: Yes (MIT, PostgreSQL). How you pay. AppsFlyer: Per conversion ($0.07 on Growth). Umami: Free, or monthly plan plus per-event overage. Free access. AppsFlyer: 12,000 conversions in the first year. Umami: 100,000 events a month (Hobby). AppsFlyer vs Umami: which is cheaper?⌄ AppsFlyer pricing: Free · then usage-based. Umami pricing: Free · paid from $20/mo. Confirm current pricing on each tool's official site, as plans change. When should I skip both AppsFlyer and Umami?⌄ Skip AppsFlyer if you only need in-app usage analytics. Firebase Analytics is free. Skip Umami if you want funnels and ecommerce revenue on an entry plan. Plausible Business includes both. Sources · tool facts checked November 2026 1. 1.[AppsFlyer pricingappsflyer.com ](https://www.appsflyer.com/pricing/?view=full) 2. 2.[Umami pricingumami.is ](https://umami.is/pricing) 3. 3.[Umami on GitHubgithub.com ](https://github.com/umami-software/umami) See more options in our guide to the [best analytics tools for startups](https://appstackbuilder.com/categories/analytics). ## Still not sure which to pick? Get a free, AI-powered tech stack, including the best analytics pick for your budget and team, in 60 seconds. [Build my stack free ](https://appstackbuilder.com/build-stack)