--- title: "AppsFlyer vs Simple Analytics: Which is Better in 2026? | App Stack Builder" description: "AppsFlyer vs Simple Analytics compared for 2026: pricing, free tiers, features, pros & cons. See which analytics tool is the better fit for your startup." source: https://appstackbuilder.com/compare/appsflyer-vs-simple-analytics retrieved: 2026-11-06 --- ![](https://appstackbuilder.com/appsflyer.svg) vs ![](https://appstackbuilder.com/logos/simple-analytics.svg) # AppsFlyer vs Simple Analytics: Which is Better in 2026? Analytics Choosing between [AppsFlyer](https://appstackbuilder.com/tools/appsflyer) and [Simple Analytics](https://appstackbuilder.com/tools/simple-analytics)? Both are popular analytics tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack. AppsFlyer is for: Mobile app marketers who need to attribute installs and in-app actions to paid campaigns. Simple Analytics is for: Site owners who want a cookie-free traffic dashboard, with a free plan for hobby sites. Quick verdict There’s no single winner; pick on your constraint. Choose AppsFlyer if you run paid campaigns for a mobile app and need to know which ones drive installs. Choose Simple Analytics if you want a free plan for small sites and can show a badge. ## AppsFlyer vs Simple Analytics: Side by Side | | AppsFlyer | Simple Analytics | | ---------------- | --------------------------------------------------- | ------------------------------------------------ | | Category | Analytics | Analytics | | What it is | Mobile attribution platform | Privacy-friendly web analytics | | What it measures | Installs and conversions by campaign | Website traffic | | Self-hosting | No (hosted) | No (hosted) | | How you pay | Per conversion ($0.07 on Growth) | Monthly plan by pageviews, plus per extra user | | Free access | 12,000 conversions in the first year | 5 sites, 1 month of data, badge required | | Pricing | Free · then usage-based | Free · paid from $20/mo | | Starting price | Free tier available | Free tier available | | Free tier | ✓ | ✓ | | Best for | Analytics: mobile attribution, paid campaigns, ROAS | Analytics: cookie-free, EU data, free hobby plan | ## Pros & Cons ![](https://appstackbuilder.com/appsflyer.svg) [AppsFlyer](https://appstackbuilder.com/tools/appsflyer) * ✓Free Zero plan: 12,000 conversions in the first year * ✓Pay-as-you-go Growth at $0.07 per conversion * ✓Organic installs are not counted * ✗Zero plan excludes apps with paid activities * ✗Fraud protection is on Enterprise * ✗Measures attribution, not product funnels ![](https://appstackbuilder.com/logos/simple-analytics.svg) [Simple Analytics](https://appstackbuilder.com/tools/simple-analytics) * ✓One-page dashboard * ✓No personal data collected * ✓Free plan for hobby sites * ✗Limited depth for product analysis * ✗Free plan keeps 1 month of data * ✗Extra users cost $20 a month each ## Key Features Compared ### AppsFlyer * ✓Zero (free): 12,000 free conversions in the first year; not for apps with paid activities * ✓Growth: pay-as-you-go at $0.07 per conversion after the 12,000 free * ✓Growth adds basic mobile attribution for paid campaigns * ✓Enterprise: custom pricing with cross-channel attribution, ROAS optimization and fraud protection * ✓Organic installs and actions are not counted and are free ### Simple Analytics * ✓Free for hobby sites: 5 websites, 1 user, 1 month of data, badge required * ✓Self-serve from $20 a month for 100,000 pageviews; $20 a month per extra user * ✓Yearly billing gives 2 months free * ✓14-day free trial, no credit card * ✓AI assistant available; data leaves the EU only if you opt in to such features * ✓Enterprise: custom pricing with a 30-day proof of concept ### Choose AppsFlyer if… * ✓You run paid campaigns for a mobile app and need to know which ones drive installs. * ✓You want to start pay-as-you-go rather than sign an annual contract. * ✓You need mobile fraud detection on an enterprise plan. [AppsFlyer review & pricing ](https://appstackbuilder.com/tools/appsflyer) ### Choose Simple Analytics if… * ✓You want a free plan for small sites and can show a badge. * ✓You want analytics data kept in the EU by default. * ✓You want a trial without entering a card. [Simple Analytics review & pricing ](https://appstackbuilder.com/tools/simple-analytics) ## Frequently Asked Questions Is AppsFlyer better than Simple Analytics?⌄ There’s no single winner; pick on your constraint. Choose AppsFlyer if you run paid campaigns for a mobile app and need to know which ones drive installs. Choose Simple Analytics if you want a free plan for small sites and can show a badge. What is the difference between AppsFlyer and Simple Analytics?⌄ What it is. AppsFlyer: Mobile attribution platform. Simple Analytics: Privacy-friendly web analytics. What it measures. AppsFlyer: Installs and conversions by campaign. Simple Analytics: Website traffic. How you pay. AppsFlyer: Per conversion ($0.07 on Growth). Simple Analytics: Monthly plan by pageviews, plus per extra user. Free access. AppsFlyer: 12,000 conversions in the first year. Simple Analytics: 5 sites, 1 month of data, badge required. AppsFlyer vs Simple Analytics: which is cheaper?⌄ AppsFlyer pricing: Free · then usage-based. Simple Analytics pricing: Free · paid from $20/mo. Confirm current pricing on each tool's official site, as plans change. When should I skip both AppsFlyer and Simple Analytics?⌄ Skip AppsFlyer if you only need in-app usage analytics. Firebase Analytics is free. Skip Simple Analytics if you need more than a month of history for free. Umami Hobby keeps 6 months. Sources · tool facts checked November 2026 1. 1.[AppsFlyer pricingappsflyer.com ](https://www.appsflyer.com/pricing/?view=full) 2. 2.[Simple Analytics pricingsimpleanalytics.com ](https://www.simpleanalytics.com/pricing) See more options in our guide to the [best analytics tools for startups](https://appstackbuilder.com/categories/analytics). ## Still not sure which to pick? Get a free, AI-powered tech stack, including the best analytics pick for your budget and team, in 60 seconds. [Build my stack free ](https://appstackbuilder.com/build-stack)