---
title: "Apollo.io vs Brevo: Which is Better in 2026? | App Stack Builder"
description: "Apollo.io vs Brevo compared for 2026 — pricing, free tiers, features, pros & cons. See which sales & marketing tool is the better fit for your startup."
source: https://appstackbuilder.com/compare/apollo-vs-brevo
retrieved: 2026-08-30
---

Sales & Marketing

# Apollo.io vs Brevo: Which is Better in 2026?

Choosing between [Apollo.io](https://appstackbuilder.com/tools/apollo) and [Brevo](https://appstackbuilder.com/tools/brevo)? Both are popular sales & marketing tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack.

Quick verdict

Both are solid sales & marketing options. Brevo is cheaper to start, but the right choice depends on the specific features and integrations you need.

## Apollo.io vs Brevo — Side by Side

|                | Apollo.io                                           | Brevo                                                    |
| -------------- | --------------------------------------------------- | -------------------------------------------------------- |
| Category       | Sales & Marketing                                   | Sales & Marketing                                        |
| Pricing        | Free · paid from $49/mo                             | Free · paid from $9/mo                                   |
| Starting price | Free tier available                                 | Free tier available                                      |
| Free tier      | ✓                                                   | ✓                                                        |
| Rating         | 4.2                                                 | 4.3                                                      |
| Best for       | Sales & Marketing — sales-intelligence, prospecting | Sales & Marketing — email-marketing, transactional-email |

## Pros & Cons

![Apollo.io](https://appstackbuilder.com/apollo.svg)

[Apollo.io](https://appstackbuilder.com/tools/apollo)

* ✓Massive contact database (275M+)
* ✓Free tier genuinely useful for prospecting
* ✓All-in-one: data + engagement + analytics
* ✓Best LinkedIn prospecting workflow
* ✗Data accuracy varies by industry/region
* ✗Per-seat pricing for full features
* ✗UI can be overwhelming for new users

![Brevo](https://appstackbuilder.com/brevo.svg)

[Brevo](https://appstackbuilder.com/tools/brevo)

* ✓Unlimited contacts even on free plan
* ✓Priced by emails sent — very cost-effective
* ✓Transactional + marketing email in one
* ✓SMS and WhatsApp built-in
* ✗300 emails/day cap on free tier
* ✗Advanced automation requires Business plan
* ✗Template selection smaller than Mailchimp

## Key Features Compared

### Apollo.io

* ✓275M+ contacts database
* ✓5 email exports/month
* ✓50 mobile number reveals/month
* ✓Basic sequences
* ✓Gmail & Outlook integration
* ✓Chrome extension

### Brevo

* ✓Unlimited contacts
* ✓300 emails/day
* ✓Email campaigns
* ✓Transactional email
* ✓SMS & WhatsApp campaigns
* ✓Basic email editor

### Choose Apollo.io if…

* ✓You want a free tier to validate before paying.
* ✓Massive contact database (275M+)
* ✓Free tier genuinely useful for prospecting
* ✓All-in-one: data + engagement + analytics
[Apollo.io review & pricing ](https://appstackbuilder.com/tools/apollo)

### Choose Brevo if…

* ✓You want a free tier to validate before paying.
* ✓Budget is tight — paid plans start lower ($9/mo vs $49/mo).
* ✓Unlimited contacts even on free plan
* ✓Priced by emails sent — very cost-effective
[Brevo review & pricing ](https://appstackbuilder.com/tools/brevo)

## Frequently Asked Questions

Is Apollo.io better than Brevo?⌄

Both are solid sales & marketing options. Brevo is cheaper to start, but the right choice depends on the specific features and integrations you need.

What is the difference between Apollo.io and Brevo?⌄

Apollo.io — B2B sales intelligence and engagement platform with 275M+ contacts, prospecting, and outreach automation. Brevo — Email & SMS marketing platform with transactional email, automation, and CRM — all at low cost. Both are sales & marketing tools; the comparison table above breaks down pricing, free tiers, and what each is best for.

Apollo.io vs Brevo: which is cheaper?⌄

Apollo.io pricing: Free · paid from $49/mo. Brevo pricing: Free · paid from $9/mo. Confirm current pricing on each tool's official site, as plans change.

Which is rated higher, Apollo.io or Brevo?⌄

In our catalog, Apollo.io rates 4.2 out of 5 and Brevo rates 4.3 out of 5, so Brevo has a slight edge on reviews.

See more options in our guide to the [best sales & marketing tools for startups](https://appstackbuilder.com/categories/sales%5Fmarketing).

## Still not sure which to pick?

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