--- title: "Amplitude vs Simple Analytics: Which is Better in 2026? | App Stack Builder" description: "Amplitude vs Simple Analytics compared for 2026: pricing, free tiers, features, pros & cons. See which analytics tool is the better fit for your startup." source: https://appstackbuilder.com/compare/amplitude-vs-simple-analytics retrieved: 2026-11-06 --- ![](https://appstackbuilder.com/amplitude.svg) vs ![](https://appstackbuilder.com/logos/simple-analytics.svg) # Amplitude vs Simple Analytics: Which is Better in 2026? Analytics Choosing between [Amplitude](https://appstackbuilder.com/tools/amplitude) and [Simple Analytics](https://appstackbuilder.com/tools/simple-analytics)? Both are popular analytics tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack. Amplitude is for: Product teams who want behavioural analytics with a large free event allowance and a path to experiments and governance. Simple Analytics is for: Site owners who want a cookie-free traffic dashboard, with a free plan for hobby sites. Quick verdict There’s no single winner; pick on your constraint. Choose Amplitude if you want a free plan with up to 2M events a month. Choose Simple Analytics if you want a free plan for small sites and can show a badge. ## Amplitude vs Simple Analytics: Side by Side | | Amplitude | Simple Analytics | | ---------------- | ---------------------------------------------------------- | ------------------------------------------------ | | Category | Analytics | Analytics | | What it is | Product analytics platform | Privacy-friendly web analytics | | What it measures | User behaviour, cohorts, experiments | Website traffic | | Self-hosting | No (hosted) | No (hosted) | | How you pay | Free tier, then event-based plans | Monthly plan by pageviews, plus per extra user | | Free access | 2M events and 10K replays a month | 5 sites, 1 month of data, badge required | | Pricing | Free · paid plans by quote | Free · paid from $20/mo | | Starting price | Free tier available | Free tier available | | Free tier | ✓ | ✓ | | Best for | Analytics: product analytics, large free tier, experiments | Analytics: cookie-free, EU data, free hobby plan | ## Pros & Cons ![](https://appstackbuilder.com/amplitude.svg) [Amplitude](https://appstackbuilder.com/tools/amplitude) * ✓Free plan covers 2M events a month * ✓Plus starts at $0 for the first 2M events * ✓Experiments and SSO on Growth * ✗Growth and Enterprise prices are not listed * ✗Free plan keeps 1 year of data and 10 saved charts ![](https://appstackbuilder.com/logos/simple-analytics.svg) [Simple Analytics](https://appstackbuilder.com/tools/simple-analytics) * ✓One-page dashboard * ✓No personal data collected * ✓Free plan for hobby sites * ✗Limited depth for product analysis * ✗Free plan keeps 1 month of data * ✗Extra users cost $20 a month each ## Key Features Compared ### Amplitude * ✓Free: 2M events a month, 10,000 session replays, 1 year of data access, 10 saved charts * ✓Plus: starts at $0 with the first 2M events free, up to 70M events, heatmaps and 2-year data retention * ✓Growth: custom, event-based pricing with SSO, A/B testing and 20,000 replays * ✓Enterprise: custom, with RBAC, data access controls and 50,000 replays * ✓Free includes AI agents, MCP and agent analytics ### Simple Analytics * ✓Free for hobby sites: 5 websites, 1 user, 1 month of data, badge required * ✓Self-serve from $20 a month for 100,000 pageviews; $20 a month per extra user * ✓Yearly billing gives 2 months free * ✓14-day free trial, no credit card * ✓AI assistant available; data leaves the EU only if you opt in to such features * ✓Enterprise: custom pricing with a 30-day proof of concept ### Choose Amplitude if… * ✓You want a free plan with up to 2M events a month. * ✓You expect to need experiments, SSO and access controls as the team grows. * ✓You want heatmaps alongside product analytics on a paid plan. [Amplitude review & pricing ](https://appstackbuilder.com/tools/amplitude) ### Choose Simple Analytics if… * ✓You want a free plan for small sites and can show a badge. * ✓You want analytics data kept in the EU by default. * ✓You want a trial without entering a card. [Simple Analytics review & pricing ](https://appstackbuilder.com/tools/simple-analytics) ## Frequently Asked Questions Is Amplitude better than Simple Analytics?⌄ There’s no single winner; pick on your constraint. Choose Amplitude if you want a free plan with up to 2M events a month. Choose Simple Analytics if you want a free plan for small sites and can show a badge. What is the difference between Amplitude and Simple Analytics?⌄ What it is. Amplitude: Product analytics platform. Simple Analytics: Privacy-friendly web analytics. What it measures. Amplitude: User behaviour, cohorts, experiments. Simple Analytics: Website traffic. How you pay. Amplitude: Free tier, then event-based plans. Simple Analytics: Monthly plan by pageviews, plus per extra user. Free access. Amplitude: 2M events and 10K replays a month. Simple Analytics: 5 sites, 1 month of data, badge required. Amplitude vs Simple Analytics: which is cheaper?⌄ Amplitude pricing: Free · paid plans by quote. Simple Analytics pricing: Free · paid from $20/mo. Confirm current pricing on each tool's official site, as plans change. When should I skip both Amplitude and Simple Analytics?⌄ Skip Amplitude if you want published per-event prices at every tier. Mixpanel lists Growth prices up to 20M events. Skip Simple Analytics if you need more than a month of history for free. Umami Hobby keeps 6 months. Sources · tool facts checked November 2026 1. 1.[Amplitude pricingamplitude.com ](https://amplitude.com/pricing) 2. 2.[Simple Analytics pricingsimpleanalytics.com ](https://www.simpleanalytics.com/pricing) See more options in our guide to the [best analytics tools for startups](https://appstackbuilder.com/categories/analytics). ## Still not sure which to pick? Get a free, AI-powered tech stack, including the best analytics pick for your budget and team, in 60 seconds. [Build my stack free ](https://appstackbuilder.com/build-stack)