--- title: "Amplitude vs Mixpanel: Which is Better in 2026? | App Stack Builder" description: "Amplitude vs Mixpanel compared for 2026: pricing, free tiers, features, pros & cons. See which analytics tool is the better fit for your startup." source: https://appstackbuilder.com/compare/amplitude-vs-mixpanel retrieved: 2026-11-06 --- ![](https://appstackbuilder.com/amplitude.svg) vs ![](https://appstackbuilder.com/mixpanel.svg) # Amplitude vs Mixpanel: Which is Better in 2026? Analytics Choosing between [Amplitude](https://appstackbuilder.com/tools/amplitude) and [Mixpanel](https://appstackbuilder.com/tools/mixpanel)? Both are popular analytics tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack. Amplitude is for: Product teams who want behavioural analytics with a large free event allowance and a path to experiments and governance. Mixpanel is for: Product and growth teams analysing user behaviour across web and mobile who want unlimited seats on every plan. Quick verdict There’s no single winner; pick on your constraint. Choose Amplitude if you want a free plan with up to 2M events a month. Choose Mixpanel if you want funnels and retention for web and mobile with unlimited seats. ## Amplitude vs Mixpanel: Side by Side | | Amplitude | Mixpanel | | ---------------- | ---------------------------------------------------------- | ------------------------------------------------------- | | Category | Analytics | Analytics | | What it is | Product analytics platform | Product analytics platform | | What it measures | User behaviour, cohorts, experiments | User events, funnels, retention, replays | | Self-hosting | No (hosted) | No (hosted) | | How you pay | Free tier, then event-based plans | Free tier, then by event volume | | Free access | 2M events and 10K replays a month | 1M events and 10K replays a month | | Pricing | Free · paid plans by quote | Free · paid from $140/mo | | Starting price | Free tier available | Free tier available | | Free tier | ✓ | ✓ | | Best for | Analytics: product analytics, large free tier, experiments | Analytics: product analytics, unlimited seats, startups | ## Pros & Cons ![](https://appstackbuilder.com/amplitude.svg) [Amplitude](https://appstackbuilder.com/tools/amplitude) * ✓Free plan covers 2M events a month * ✓Plus starts at $0 for the first 2M events * ✓Experiments and SSO on Growth * ✗Growth and Enterprise prices are not listed * ✗Free plan keeps 1 year of data and 10 saved charts ![](https://appstackbuilder.com/mixpanel.svg) [Mixpanel](https://appstackbuilder.com/tools/mixpanel) * ✓Unlimited seats on every plan * ✓Free: 1M events and 10,000 session replays a month * ✓First year free for eligible startups * ✗Growth plans go up to 20M events; above that is Enterprise * ✗Hosted only; no self-hosting ## Key Features Compared ### Amplitude * ✓Free: 2M events a month, 10,000 session replays, 1 year of data access, 10 saved charts * ✓Plus: starts at $0 with the first 2M events free, up to 70M events, heatmaps and 2-year data retention * ✓Growth: custom, event-based pricing with SSO, A/B testing and 20,000 replays * ✓Enterprise: custom, with RBAC, data access controls and 50,000 replays * ✓Free includes AI agents, MCP and agent analytics ### Mixpanel * ✓Free: up to 1M events and 10,000 session replays a month, unlimited seats * ✓Growth: first 1M events free, then from $140 a month for 1.5M events ($100 a month billed yearly) * ✓Growth goes up to 20M events and adds SAML SSO, multi-touch attribution and data warehouse connectors * ✓Free includes funnels, retention, experiments, feature flags (up to 10) and session replay * ✓Startup program: first year free for companies under 5 years old with up to $8M in funding * ✓Enterprise: custom pricing, HIPAA tools and anomaly detection ### Choose Amplitude if… * ✓You want a free plan with up to 2M events a month. * ✓You expect to need experiments, SSO and access controls as the team grows. * ✓You want heatmaps alongside product analytics on a paid plan. [Amplitude review & pricing ](https://appstackbuilder.com/tools/amplitude) ### Choose Mixpanel if… * ✓You want funnels and retention for web and mobile with unlimited seats. * ✓You are an early-stage startup that qualifies for the free first year. * ✓You want session replay and experiments in the same tool as your event analytics. [Mixpanel review & pricing ](https://appstackbuilder.com/tools/mixpanel) ## Frequently Asked Questions Is Amplitude better than Mixpanel?⌄ There’s no single winner; pick on your constraint. Choose Amplitude if you want a free plan with up to 2M events a month. Choose Mixpanel if you want funnels and retention for web and mobile with unlimited seats. What is the difference between Amplitude and Mixpanel?⌄ What it measures. Amplitude: User behaviour, cohorts, experiments. Mixpanel: User events, funnels, retention, replays. How you pay. Amplitude: Free tier, then event-based plans. Mixpanel: Free tier, then by event volume. Free access. Amplitude: 2M events and 10K replays a month. Mixpanel: 1M events and 10K replays a month. Amplitude vs Mixpanel: which is cheaper?⌄ Amplitude pricing: Free · paid plans by quote. Mixpanel pricing: Free · paid from $140/mo. Confirm current pricing on each tool's official site, as plans change. When should I skip both Amplitude and Mixpanel?⌄ Skip Amplitude if you want published per-event prices at every tier. Mixpanel lists Growth prices up to 20M events. Skip Mixpanel if you want error tracking and surveys alongside analytics. PostHog includes them. Sources · tool facts checked November 2026 1. 1.[Amplitude pricingamplitude.com ](https://amplitude.com/pricing) 2. 2.[Mixpanel pricingmixpanel.com ](https://mixpanel.com/pricing/) See more options in our guide to the [best analytics tools for startups](https://appstackbuilder.com/categories/analytics). ## Still not sure which to pick? 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