--- title: "Amplitude vs Matomo: Which is Better in 2026? | App Stack Builder" description: "Amplitude vs Matomo compared for 2026: pricing, free tiers, features, pros & cons. See which analytics tool is the better fit for your startup." source: https://appstackbuilder.com/compare/amplitude-vs-matomo retrieved: 2026-11-06 --- ![](https://appstackbuilder.com/amplitude.svg) vs ![](https://appstackbuilder.com/logos/matomo.webp) # Amplitude vs Matomo: Which is Better in 2026? Analytics Choosing between [Amplitude](https://appstackbuilder.com/tools/amplitude) and [Matomo](https://appstackbuilder.com/tools/matomo)? Both are popular analytics tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack. Amplitude is for: Product teams who want behavioural analytics with a large free event allowance and a path to experiments and governance. Matomo is for: Organisations that want Google Analytics-style reports on servers they control, or a hosted version. Quick verdict There’s no single winner; pick on your constraint. Choose Amplitude if you want a free plan with up to 2M events a month. Choose Matomo if you want to keep analytics data on your own servers. ## Amplitude vs Matomo: Side by Side | | Amplitude | Matomo | | ---------------- | ---------------------------------------------------------- | -------------------------------------------------------- | | Category | Analytics | Analytics | | What it is | Product analytics platform | Web analytics, self-hosted or cloud | | What it measures | User behaviour, cohorts, experiments | Website traffic, goals, ecommerce | | Self-hosting | No (hosted) | Yes, free (GPL v3 core) | | How you pay | Free tier, then event-based plans | Free on-premise, or Cloud by hits | | Free access | 2M events and 10K replays a month | Full on-premise Community edition | | Pricing | Free · paid plans by quote | Free · paid from $29/mo | | Starting price | Free tier available | Free tier available | | Free tier | ✓ | ✓ | | Best for | Analytics: product analytics, large free tier, experiments | Analytics: data ownership, self-hosted, GA-style reports | ## Pros & Cons ![](https://appstackbuilder.com/amplitude.svg) [Amplitude](https://appstackbuilder.com/tools/amplitude) * ✓Free plan covers 2M events a month * ✓Plus starts at $0 for the first 2M events * ✓Experiments and SSO on Growth * ✗Growth and Enterprise prices are not listed * ✗Free plan keeps 1 year of data and 10 saved charts ![](https://appstackbuilder.com/logos/matomo.webp) [Matomo](https://appstackbuilder.com/tools/matomo) * ✓Self-hosted data stays on your servers * ✓Reports resemble Google Analytics * ✓Self-hosting is free * ✗Heavier than the minimal trackers * ✗On-premise needs real maintenance ## Key Features Compared ### Amplitude * ✓Free: 2M events a month, 10,000 session replays, 1 year of data access, 10 saved charts * ✓Plus: starts at $0 with the first 2M events free, up to 70M events, heatmaps and 2-year data retention * ✓Growth: custom, event-based pricing with SSO, A/B testing and 20,000 replays * ✓Enterprise: custom, with RBAC, data access controls and 50,000 replays * ✓Free includes AI agents, MCP and agent analytics ### Matomo * ✓On-Premise Community: free forever, unlimited users and hits; core licensed GPL v3 * ✓Paid on-premise bundles: Team 275 € (4 users, 5M hits), Business 1 450 € (20 users, 30M hits), Enterprise 3 400 € (50 users, 100M hits) * ✓Cloud entry tier: 50,000 hits a month, 30 websites, 30 users * ✓Cloud free trial with all core features; no credit card * ✓Premium plugins are sold separately and are closed source ### Choose Amplitude if… * ✓You want a free plan with up to 2M events a month. * ✓You expect to need experiments, SSO and access controls as the team grows. * ✓You want heatmaps alongside product analytics on a paid plan. [Amplitude review & pricing ](https://appstackbuilder.com/tools/amplitude) ### Choose Matomo if… * ✓You want to keep analytics data on your own servers. * ✓You want reports that resemble Google Analytics without sending data to Google. * ✓You have many users who need access on one install. [Matomo review & pricing ](https://appstackbuilder.com/tools/matomo) ## Frequently Asked Questions Is Amplitude better than Matomo?⌄ There’s no single winner; pick on your constraint. Choose Amplitude if you want a free plan with up to 2M events a month. Choose Matomo if you want to keep analytics data on your own servers. What is the difference between Amplitude and Matomo?⌄ What it is. Amplitude: Product analytics platform. Matomo: Web analytics, self-hosted or cloud. What it measures. Amplitude: User behaviour, cohorts, experiments. Matomo: Website traffic, goals, ecommerce. Self-hosting. Amplitude: No (hosted). Matomo: Yes, free (GPL v3 core). How you pay. Amplitude: Free tier, then event-based plans. Matomo: Free on-premise, or Cloud by hits. Free access. Amplitude: 2M events and 10K replays a month. Matomo: Full on-premise Community edition. Amplitude vs Matomo: which is cheaper?⌄ Amplitude pricing: Free · paid plans by quote. Matomo pricing: Free · paid from $29/mo. Confirm current pricing on each tool's official site, as plans change. When should I skip both Amplitude and Matomo?⌄ Skip Amplitude if you want published per-event prices at every tier. Mixpanel lists Growth prices up to 20M events. Skip Matomo if you want a lightweight script and a one-page dashboard. Plausible or Fathom are simpler. Sources · tool facts checked November 2026 1. 1.[Amplitude pricingamplitude.com ](https://amplitude.com/pricing) 2. 2.[Matomo pricingmatomo.org ](https://matomo.org/pricing/) 3. 3.[Matomo free softwarematomo.org ](https://matomo.org/free-software/) See more options in our guide to the [best analytics tools for startups](https://appstackbuilder.com/categories/analytics). ## Still not sure which to pick? Get a free, AI-powered tech stack, including the best analytics pick for your budget and team, in 60 seconds. [Build my stack free ](https://appstackbuilder.com/build-stack)