--- title: "Amplitude vs Fathom Analytics: Which is Better in 2026? | App Stack Builder" description: "Amplitude vs Fathom Analytics compared for 2026: pricing, free tiers, features, pros & cons. See which analytics tool is the better fit for your startup." source: https://appstackbuilder.com/compare/amplitude-vs-fathom retrieved: 2026-11-06 --- ![](https://appstackbuilder.com/amplitude.svg) vs ![](https://appstackbuilder.com/logos/fathom.svg) # Amplitude vs Fathom Analytics: Which is Better in 2026? Analytics Choosing between [Amplitude](https://appstackbuilder.com/tools/amplitude) and [Fathom Analytics](https://appstackbuilder.com/tools/fathom)? Both are popular analytics tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack. Amplitude is for: Product teams who want behavioural analytics with a large free event allowance and a path to experiments and governance. Fathom Analytics is for: Agencies and site owners running many websites who want cookie-free traffic stats on one plan. Quick verdict There’s no single winner; pick on your constraint. Choose Amplitude if you want a free plan with up to 2M events a month. Choose Fathom Analytics if you run many sites and want them on one plan. ## Amplitude vs Fathom Analytics: Side by Side | | Amplitude | Fathom Analytics | | ---------------- | ---------------------------------------------------------- | -------------------------------------------- | | Category | Analytics | Analytics | | What it is | Product analytics platform | Privacy-friendly web analytics | | What it measures | User behaviour, cohorts, experiments | Website traffic, events and revenue | | Self-hosting | No (hosted) | No (hosted) | | How you pay | Free tier, then event-based plans | Monthly plan by pageviews | | Free access | 2M events and 10K replays a month | 7-day trial (card required) | | Pricing | Free · paid plans by quote | From $15/mo | | Starting price | Free tier available | From $15/mo | | Free tier | ✓ | — | | Best for | Analytics: product analytics, large free tier, experiments | Analytics: cookie-free, many sites, agencies | ## Pros & Cons ![](https://appstackbuilder.com/amplitude.svg) [Amplitude](https://appstackbuilder.com/tools/amplitude) * ✓Free plan covers 2M events a month * ✓Plus starts at $0 for the first 2M events * ✓Experiments and SSO on Growth * ✗Growth and Enterprise prices are not listed * ✗Free plan keeps 1 year of data and 10 saved charts ![](https://appstackbuilder.com/logos/fathom.svg) [Fathom Analytics](https://appstackbuilder.com/tools/fathom) * ✓No cookie banner required, per the vendor * ✓50 sites on the entry plan * ✓Pricing depends only on pageviews * ✗No funnels or session replay * ✗7-day trial requires a card * ✗No self-hosted version ## Key Features Compared ### Amplitude * ✓Free: 2M events a month, 10,000 session replays, 1 year of data access, 10 saved charts * ✓Plus: starts at $0 with the first 2M events free, up to 70M events, heatmaps and 2-year data retention * ✓Growth: custom, event-based pricing with SSO, A/B testing and 20,000 replays * ✓Enterprise: custom, with RBAC, data access controls and 50,000 replays * ✓Free includes AI agents, MCP and agent analytics ### Fathom Analytics * ✓$15 a month for up to 100,000 pageviews, with at least 50 sites * ✓Tiers up to $470 a month for 25M pageviews; custom above that * ✓Event and revenue tracking, UTM campaigns, shared dashboards and an analytics API on every plan * ✓No cookie banners required, per the pricing page * ✓Extra sites: $10 a month per pack of 50; yearly billing gives 2 months free * ✓7-day trial; card required ### Choose Amplitude if… * ✓You want to start free. Amplitude has a free tier and Fathom Analytics does not. * ✓You want a free plan with up to 2M events a month. * ✓You expect to need experiments, SSO and access controls as the team grows. * ✓You want heatmaps alongside product analytics on a paid plan. [Amplitude review & pricing ](https://appstackbuilder.com/tools/amplitude) ### Choose Fathom Analytics if… * ✓You run many sites and want them on one plan. * ✓You want cookie-free traffic analytics with revenue and event tracking. * ✓You want pricing that depends only on pageviews. [Fathom Analytics review & pricing ](https://appstackbuilder.com/tools/fathom) ## Frequently Asked Questions Is Amplitude better than Fathom Analytics?⌄ There’s no single winner; pick on your constraint. Choose Amplitude if you want a free plan with up to 2M events a month. Choose Fathom Analytics if you run many sites and want them on one plan. What is the difference between Amplitude and Fathom Analytics?⌄ What it is. Amplitude: Product analytics platform. Fathom Analytics: Privacy-friendly web analytics. What it measures. Amplitude: User behaviour, cohorts, experiments. Fathom Analytics: Website traffic, events and revenue. How you pay. Amplitude: Free tier, then event-based plans. Fathom Analytics: Monthly plan by pageviews. Free access. Amplitude: 2M events and 10K replays a month. Fathom Analytics: 7-day trial (card required). Amplitude vs Fathom Analytics: which is cheaper?⌄ Amplitude pricing: Free · paid plans by quote. Fathom Analytics pricing: From $15/mo. Confirm current pricing on each tool's official site, as plans change. When should I skip both Amplitude and Fathom Analytics?⌄ Skip Amplitude if you want published per-event prices at every tier. Mixpanel lists Growth prices up to 20M events. Skip Fathom Analytics if you want to self-host. Plausible and Umami have self-hosted versions. Sources · tool facts checked November 2026 1. 1.[Amplitude pricingamplitude.com ](https://amplitude.com/pricing) 2. 2.[Fathom Analytics pricingusefathom.com ](https://usefathom.com/pricing) See more options in our guide to the [best analytics tools for startups](https://appstackbuilder.com/categories/analytics). ## Still not sure which to pick? Get a free, AI-powered tech stack, including the best analytics pick for your budget and team, in 60 seconds. [Build my stack free ](https://appstackbuilder.com/build-stack)