--- title: "Amplitude vs AppsFlyer: Which is Better in 2026? | App Stack Builder" description: "Amplitude vs AppsFlyer compared for 2026: pricing, free tiers, features, pros & cons. See which analytics tool is the better fit for your startup." source: https://appstackbuilder.com/compare/amplitude-vs-appsflyer retrieved: 2026-11-06 --- ![](https://appstackbuilder.com/amplitude.svg) vs ![](https://appstackbuilder.com/appsflyer.svg) # Amplitude vs AppsFlyer: Which is Better in 2026? Analytics Choosing between [Amplitude](https://appstackbuilder.com/tools/amplitude) and [AppsFlyer](https://appstackbuilder.com/tools/appsflyer)? Both are popular analytics tools. Below we compare them on pricing, free tiers, features, and pros & cons so you can pick the right fit for your stack. Amplitude is for: Product teams who want behavioural analytics with a large free event allowance and a path to experiments and governance. AppsFlyer is for: Mobile app marketers who need to attribute installs and in-app actions to paid campaigns. Quick verdict There’s no single winner; pick on your constraint. Choose Amplitude if you want a free plan with up to 2M events a month. Choose AppsFlyer if you run paid campaigns for a mobile app and need to know which ones drive installs. ## Amplitude vs AppsFlyer: Side by Side | | Amplitude | AppsFlyer | | ---------------- | ---------------------------------------------------------- | --------------------------------------------------- | | Category | Analytics | Analytics | | What it is | Product analytics platform | Mobile attribution platform | | What it measures | User behaviour, cohorts, experiments | Installs and conversions by campaign | | Self-hosting | No (hosted) | No (hosted) | | How you pay | Free tier, then event-based plans | Per conversion ($0.07 on Growth) | | Free access | 2M events and 10K replays a month | 12,000 conversions in the first year | | Pricing | Free · paid plans by quote | Free · then usage-based | | Starting price | Free tier available | Free tier available | | Free tier | ✓ | ✓ | | Best for | Analytics: product analytics, large free tier, experiments | Analytics: mobile attribution, paid campaigns, ROAS | ## Pros & Cons ![](https://appstackbuilder.com/amplitude.svg) [Amplitude](https://appstackbuilder.com/tools/amplitude) * ✓Free plan covers 2M events a month * ✓Plus starts at $0 for the first 2M events * ✓Experiments and SSO on Growth * ✗Growth and Enterprise prices are not listed * ✗Free plan keeps 1 year of data and 10 saved charts ![](https://appstackbuilder.com/appsflyer.svg) [AppsFlyer](https://appstackbuilder.com/tools/appsflyer) * ✓Free Zero plan: 12,000 conversions in the first year * ✓Pay-as-you-go Growth at $0.07 per conversion * ✓Organic installs are not counted * ✗Zero plan excludes apps with paid activities * ✗Fraud protection is on Enterprise * ✗Measures attribution, not product funnels ## Key Features Compared ### Amplitude * ✓Free: 2M events a month, 10,000 session replays, 1 year of data access, 10 saved charts * ✓Plus: starts at $0 with the first 2M events free, up to 70M events, heatmaps and 2-year data retention * ✓Growth: custom, event-based pricing with SSO, A/B testing and 20,000 replays * ✓Enterprise: custom, with RBAC, data access controls and 50,000 replays * ✓Free includes AI agents, MCP and agent analytics ### AppsFlyer * ✓Zero (free): 12,000 free conversions in the first year; not for apps with paid activities * ✓Growth: pay-as-you-go at $0.07 per conversion after the 12,000 free * ✓Growth adds basic mobile attribution for paid campaigns * ✓Enterprise: custom pricing with cross-channel attribution, ROAS optimization and fraud protection * ✓Organic installs and actions are not counted and are free ### Choose Amplitude if… * ✓You want a free plan with up to 2M events a month. * ✓You expect to need experiments, SSO and access controls as the team grows. * ✓You want heatmaps alongside product analytics on a paid plan. [Amplitude review & pricing ](https://appstackbuilder.com/tools/amplitude) ### Choose AppsFlyer if… * ✓You run paid campaigns for a mobile app and need to know which ones drive installs. * ✓You want to start pay-as-you-go rather than sign an annual contract. * ✓You need mobile fraud detection on an enterprise plan. [AppsFlyer review & pricing ](https://appstackbuilder.com/tools/appsflyer) ## Frequently Asked Questions Is Amplitude better than AppsFlyer?⌄ There’s no single winner; pick on your constraint. Choose Amplitude if you want a free plan with up to 2M events a month. Choose AppsFlyer if you run paid campaigns for a mobile app and need to know which ones drive installs. What is the difference between Amplitude and AppsFlyer?⌄ What it is. Amplitude: Product analytics platform. AppsFlyer: Mobile attribution platform. What it measures. Amplitude: User behaviour, cohorts, experiments. AppsFlyer: Installs and conversions by campaign. How you pay. Amplitude: Free tier, then event-based plans. AppsFlyer: Per conversion ($0.07 on Growth). Free access. Amplitude: 2M events and 10K replays a month. AppsFlyer: 12,000 conversions in the first year. Amplitude vs AppsFlyer: which is cheaper?⌄ Amplitude pricing: Free · paid plans by quote. AppsFlyer pricing: Free · then usage-based. Confirm current pricing on each tool's official site, as plans change. When should I skip both Amplitude and AppsFlyer?⌄ Skip Amplitude if you want published per-event prices at every tier. Mixpanel lists Growth prices up to 20M events. Skip AppsFlyer if you only need in-app usage analytics. Firebase Analytics is free. Sources · tool facts checked November 2026 1. 1.[Amplitude pricingamplitude.com ](https://amplitude.com/pricing) 2. 2.[AppsFlyer pricingappsflyer.com ](https://www.appsflyer.com/pricing/?view=full) See more options in our guide to the [best analytics tools for startups](https://appstackbuilder.com/categories/analytics). ## Still not sure which to pick? Get a free, AI-powered tech stack, including the best analytics pick for your budget and team, in 60 seconds. [Build my stack free ](https://appstackbuilder.com/build-stack)